Evaluation

Over the past few weeks we have been looking at music video production in hope to create a music video for this assignment. Are first mini assignment which we had was to create a lip synching video to a song of Barry Manilow, this was our first idea in which we managed to get done in the day provided , we worked well as a team and managed to create something good. We then moved onto the main project of making a music video. Before we even thought about making a music video we had to think about making a song. Most of the people in our group could play an instrument and half said that they had been in a band; we thought that this would give us a head start but we decided not to make and perform a song we decided to use the Mac program garage band. Garage band was much more easy to use as they already had over 500 hundred pre-set music beats. From garage band we managed to create a song which was fairly good, one of our group had come up with an idea and had made a song and so from there we added stuff to his original idea. Quite soon after that lesson we had then come up with an idea for a music video which involved someone being mugged and from this we would follow onto are music video. A couple of weeks later we started thinking about the lyrics. The main person who dealt with the lyrics was Gareth but we all chipped in. With are music sorted and are lyrics made up we then had to think about putting the 2 together, unfortunately we did not manage to get our final piece of music done until the week when we were filming are music video. On the week when we were recording our music video we came up with a big problem in which we didn’t have our music together, we then got told that we could not use the music recording area as it was being used. We then came up with the idea of using the radio studio, when we checked the radio studio wasn’t being used and so we quickly used it and then we edited the song together in the same morning, we then went out for the rest of that week recording are music video. The week after, we edited it together resulting in a very good first music video.


We then got are video viewed in front of the whole class and we then got a response form to fill in with our class mates views. Some of the good points people liked about are video was Gareth and how he was a good actor, we also got given credit for having an extremely good narrative, we also got given credit for are wacky, crazy shots we had produced. The overall comment in which people said was that they liked the pace of the video.

Some of the weaker areas people spoke about were the lip synching and how it wasn’t in time which is fair enough as it wasn’t in time and we did our very best to make sure that it was in time but it didn’t seem to be enough. The other 2 things in which people said were that there weren’t enough close ups of people’s faces, there wasn’t much facial expression going on, they also said which I agree with was that the fight scene wasn’t realistic enough as you could see that I wasn’t hitting him.

With the use of cinematography people commented and said how they like the 360 view of me, they also said that they enjoy the head round the corner as it was a close up which was rare in our video. With uses of props people enjoyed the uses of the fridges and how they were strategically placed for use to hide behind.

People also enjoyed the use of our editing, they thought the camera placement was good, and the rhythm and pace of the music was good. Things that could be improved upon was they wanted more POV shots and as I said earlier the fight scene was dodgy.

The suitability of the visuals to the music and lyrics people thought there was a fair reference but could of had more to do with it as there was not a huge amount. Again with the response to the grief people said that they thought it did meet some of the requirements and they didn’t do a bad job. With production values and editing techniques people said that they were alright as they had done a good job with the camera placements but could do with more props and more thought into what to wear, and just generally to get more shots. The suitability to the genre of music was very good as people thought that the music went well with the visuals and enjoyed it. The suitability of creating a bands or artists image they said that the overall band could o with a few more members as there were not enough people involved in the music video. People also said which I thought was a major thing was that the target audience was perfect as the type of music and music video was perfect for the audience.

I was involved with many things such as making the lyrics, directing the video, recording the lyrics, making the music. A lot of the stuff we had done together but my main role was helping with the editing with Rob as we thought it would be a good idea to keep at least 2 people on the editing.

My contribution to the team was fairly important as I helped out with the paper work and keeping everyone on track with what they are doing. I think overall I could do with being a bit more involved with the group as I did not do much as I felt I was not pushing myself into the group enough.

I learnt a lot from this assignment something being a learnt to use innovative camera angles as well as intriguing camera techniques, I also learned about how to compress things to go onto YouTube I found this difficult and still find it difficult to do but I am getting there with it.

Are overall technical quality was good as we had an extremely good pace and a extremely good song, but if I could do the project again I would change are fight scene as this was not very good and could of been done much better, I would also change what we were wearing as Rob had put in good effort with the cloths he was wearing but we just wore what we had on.

Are use of editing was good and are use of cinematography was fairly good as well as we had a good range and variety of shots. Are misc-en scene was pretty good as well as we used the 3 fridges which were very useful as they worked well in the video. Are narrative was good as well as it flowed from each shot plus it was engaging as well.

Are ideas came across really well actually more than anything else as it was easy to see what the ideas were. We could improve on a great many things but the main one I think was the props as there was no were near enough props and nor was there any good costumes. Are project responded well to the brief as we had produced a music video in which we had use video production techniques.

Things that went right on the day were the weather; the main thing for our group was getting our ideas out of our heads and onto the camera. Things that went wrong on the day were the camera as the camera batteries were not charged up resulting in us going and getting a very short amount of footages and then having to come all the way back to get new batteries.

Are project compares reasonably to real work as it has a good story line, but there are many things in our music video that were not up to industry standard, like for example the range of shots which you used and our editing techniques as there are not a huge amount of video techniques used in our music video.

My overall opinion of the work is good actually because I liked the range of shots we used and I esically enjoyed the ideas in which we put into are overall idea, things I would do differently next time would be to get a wider range of shots and not include a fight scene.