Over the past few weeks we have been looking at music video production in hope to create a music video for this assignment. Are first mini assignment which we had was to create a lip synching video to a song of Barry Manilow, this was our first idea in which we managed to get done in the day provided , we worked well as a team and managed to create something good. We then moved onto the main project of making a music video. Before we even thought about making a music video we had to think about making a song. Most of the people in our group could play an instrument and half said that they had been in a band; we thought that this would give us a head start but we decided not to make and perform a song we decided to use the Mac program garage band. Garage band was much more easy to use as they already had over 500 hundred pre-set music beats. From garage band we managed to create a song which was fairly good, one of our group had come up with an idea and had made a song and so from there we added stuff to his original idea. Quite soon after that lesson we had then come up with an idea for a music video which involved someone being mugged and from this we would follow onto are music video. A couple of weeks later we started thinking about the lyrics. The main person who dealt with the lyrics was Gareth but we all chipped in. With are music sorted and are lyrics made up we then had to think about putting the 2 together, unfortunately we did not manage to get our final piece of music done until the week when we were filming are music video. On the week when we were recording our music video we came up with a big problem in which we didn’t have our music together, we then got told that we could not use the music recording area as it was being used. We then came up with the idea of using the radio studio, when we checked the radio studio wasn’t being used and so we quickly used it and then we edited the song together in the same morning, we then went out for the rest of that week recording are music video. The week after, we edited it together resulting in a very good first music video.
We then got are video viewed in front of the whole class and we then got a response form to fill in with our class mates views. Some of the good points people liked about are video was Gareth and how he was a good actor, we also got given credit for having an extremely good narrative, we also got given credit for are wacky, crazy shots we had produced. The overall comment in which people said was that they liked the pace of the video.
Some of the weaker areas people spoke about were the lip synching and how it wasn’t in time which is fair enough as it wasn’t in time and we did our very best to make sure that it was in time but it didn’t seem to be enough. The other 2 things in which people said were that there weren’t enough close ups of people’s faces, there wasn’t much facial expression going on, they also said which I agree with was that the fight scene wasn’t realistic enough as you could see that I wasn’t hitting him.
With the use of cinematography people commented and said how they like the 360 view of me, they also said that they enjoy the head round the corner as it was a close up which was rare in our video. With uses of props people enjoyed the uses of the fridges and how they were strategically placed for use to hide behind.
People also enjoyed the use of our editing, they thought the camera placement was good, and the rhythm and pace of the music was good. Things that could be improved upon was they wanted more POV shots and as I said earlier the fight scene was dodgy.
The suitability of the visuals to the music and lyrics people thought there was a fair reference but could of had more to do with it as there was not a huge amount. Again with the response to the grief people said that they thought it did meet some of the requirements and they didn’t do a bad job. With production values and editing techniques people said that they were alright as they had done a good job with the camera placements but could do with more props and more thought into what to wear, and just generally to get more shots. The suitability to the genre of music was very good as people thought that the music went well with the visuals and enjoyed it. The suitability of creating a bands or artists image they said that the overall band could o with a few more members as there were not enough people involved in the music video. People also said which I thought was a major thing was that the target audience was perfect as the type of music and music video was perfect for the audience.
I was involved with many things such as making the lyrics, directing the video, recording the lyrics, making the music. A lot of the stuff we had done together but my main role was helping with the editing with Rob as we thought it would be a good idea to keep at least 2 people on the editing.
My contribution to the team was fairly important as I helped out with the paper work and keeping everyone on track with what they are doing. I think overall I could do with being a bit more involved with the group as I did not do much as I felt I was not pushing myself into the group enough.
I learnt a lot from this assignment something being a learnt to use innovative camera angles as well as intriguing camera techniques, I also learned about how to compress things to go onto YouTube I found this difficult and still find it difficult to do but I am getting there with it.
Are overall technical quality was good as we had an extremely good pace and a extremely good song, but if I could do the project again I would change are fight scene as this was not very good and could of been done much better, I would also change what we were wearing as Rob had put in good effort with the cloths he was wearing but we just wore what we had on.
Are use of editing was good and are use of cinematography was fairly good as well as we had a good range and variety of shots. Are misc-en scene was pretty good as well as we used the 3 fridges which were very useful as they worked well in the video. Are narrative was good as well as it flowed from each shot plus it was engaging as well.
Are ideas came across really well actually more than anything else as it was easy to see what the ideas were. We could improve on a great many things but the main one I think was the props as there was no were near enough props and nor was there any good costumes. Are project responded well to the brief as we had produced a music video in which we had use video production techniques.
Things that went right on the day were the weather; the main thing for our group was getting our ideas out of our heads and onto the camera. Things that went wrong on the day were the camera as the camera batteries were not charged up resulting in us going and getting a very short amount of footages and then having to come all the way back to get new batteries.
Are project compares reasonably to real work as it has a good story line, but there are many things in our music video that were not up to industry standard, like for example the range of shots which you used and our editing techniques as there are not a huge amount of video techniques used in our music video.
My overall opinion of the work is good actually because I liked the range of shots we used and I esically enjoyed the ideas in which we put into are overall idea, things I would do differently next time would be to get a wider range of shots and not include a fight scene.
Wednesday, April 21, 2010
Monday, March 29, 2010
Friday, March 26, 2010
Individual Work
Synopsis
When I listen to the song we have created the genre of our song is a rock song, a sort of beastie boys type music, which then makes me think what comes under this genre of music or more specifically what is the music videos like. Usually in this type of genre there are a lot of movement and not much standing around. What I propose to do is that the music sounds like there is a chase going on, at the beginning of the song there is a jazz bit which reminds me of old Americans times in 1940’s, a time of al Capone sort of thing. The idea I thought of is a man sitting in a bar enjoying a drink and a smoke when a policeman enters and sees the man, the man just glances from his drink to the man and realises who it is and then jumps and makes a break for the door and gets it, at this point the bass will have started and the man is now trying to get away from the cop. The cop isn’t dressed as a policeman but is dressed like an inspector. Throughout the video the man is trying desperately to escape, encountering 2 more inspectors, for the final scene we will see the man is cornered but then confronts the men and manages to get away in a car.
Treatment
Throughout the whole of the video it will all be in black and white, with a lot of wide shots and Long shots as well as medium Long Shot. The misc-en-scene will be a tough one as it is in black and white and so there isn’t much colour. However we will record things that have light shinning off of them as these will be made white in the edit. When editing we will put a filter on to make it black and white we will also make sure that most of our cuts will be reasonably spaced out between cuts. The quick cuts which we are using will be effective with our upbeat tempo plus we will also make sure the cuts are in time with the music. For the shot types which we will use, as I said earlier we will use wide shots and long shots, but we will also be using other types of shots as well, for example we will use a tilt to illustrate that the man is running away and that the world is an up hill climb. We will also use tracking shot where the actor is running towards the camera but as well as the camera moving back as well. I also think it would be a good idea to use Point of view shots to show what the position of the person is in. For shot length I would like to have some longer shots and not just have quick cuts to and from the action. With the movement in the shot I would like there to be lots of different shots showing the movement of the man running. I would also like there to be movement of the camera itself following the movement on screen. To add more effects and range of camera angles you could use high and low angle shots, for example you could have a shot of the man running away and place the camera on a bridge and as the man runs under the bridge you follow him with the camera. With the locations you can have a bridge where you can record on the bridge, for other locations you can use the suburbs where you can get a range of dodgy areas. Finally you can also use the docks in Ipswich as the final scene where the man gets away.
StoryBoard
Shooting Script
When I listen to the song we have created the genre of our song is a rock song, a sort of beastie boys type music, which then makes me think what comes under this genre of music or more specifically what is the music videos like. Usually in this type of genre there are a lot of movement and not much standing around. What I propose to do is that the music sounds like there is a chase going on, at the beginning of the song there is a jazz bit which reminds me of old Americans times in 1940’s, a time of al Capone sort of thing. The idea I thought of is a man sitting in a bar enjoying a drink and a smoke when a policeman enters and sees the man, the man just glances from his drink to the man and realises who it is and then jumps and makes a break for the door and gets it, at this point the bass will have started and the man is now trying to get away from the cop. The cop isn’t dressed as a policeman but is dressed like an inspector. Throughout the video the man is trying desperately to escape, encountering 2 more inspectors, for the final scene we will see the man is cornered but then confronts the men and manages to get away in a car.
Treatment
Throughout the whole of the video it will all be in black and white, with a lot of wide shots and Long shots as well as medium Long Shot. The misc-en-scene will be a tough one as it is in black and white and so there isn’t much colour. However we will record things that have light shinning off of them as these will be made white in the edit. When editing we will put a filter on to make it black and white we will also make sure that most of our cuts will be reasonably spaced out between cuts. The quick cuts which we are using will be effective with our upbeat tempo plus we will also make sure the cuts are in time with the music. For the shot types which we will use, as I said earlier we will use wide shots and long shots, but we will also be using other types of shots as well, for example we will use a tilt to illustrate that the man is running away and that the world is an up hill climb. We will also use tracking shot where the actor is running towards the camera but as well as the camera moving back as well. I also think it would be a good idea to use Point of view shots to show what the position of the person is in. For shot length I would like to have some longer shots and not just have quick cuts to and from the action. With the movement in the shot I would like there to be lots of different shots showing the movement of the man running. I would also like there to be movement of the camera itself following the movement on screen. To add more effects and range of camera angles you could use high and low angle shots, for example you could have a shot of the man running away and place the camera on a bridge and as the man runs under the bridge you follow him with the camera. With the locations you can have a bridge where you can record on the bridge, for other locations you can use the suburbs where you can get a range of dodgy areas. Finally you can also use the docks in Ipswich as the final scene where the man gets away.
StoryBoard
Interactive Media Report
Interactive media is changing the face of the way we live, from Music right the way across to advertisements. Interactive media is basically a way of interfacing the audience of a particular media experience and involving them in the process, a good example of this is the iPod touch, as this is giving the user a way of interfacing with the machine itself. A lot of media is interactive as I have said the Apple iPod is very interactive, in fact one of the reasons why it was so successful was because it was so interactive with thousands of different applications each having a different interactive experience.
All of the following are Platforms for Video in Interactive Media
The first interactive media which I’m going to talk about is the World Wide Web, otherwise known as the internet. The internet has become an interactive heaven, as there are so many websites which gets the audience involved. Some of the most recent most successful website is blog websites, with a blog you can talk about what you are doing or just talk about a subject which you know about. One of the most famous of these blog websites is Facebook. Facebook is a social networking site which has been hugely successful. Facebook is an online blog in which you can show people photos, videos and just generally talk to each other. You can also play games with each other and spread the word on how well you done in the game. However there are drawbacks with this interactivity on Facebook, the first and main being is that sometimes you do not know who you are talking to as there is no way of knowing if you meet a stranger if they are who they say they are. The second being is that anyone can look at your profile and see information about you. As I said earlier the web has changed the face of interactive media one of the most well known website is YouTube. YouTube is an interactive video service which is free. The basic format for YouTube is for its users to post videos and to view, rate or comment on other people’s videos. Again this is very interactive as people can post what they think of a video leaving a comment about it. The final part of the internet which I am talking about is ITunes, ITunes is a very useful music interactive media as it allows the user to go and listen to the song and then buy the song as well. It does not just do this with music it does it with videos as well however you cannot watch it first. Again this is a hugely successful interactive music download.
Another form of interactive media is the e-mail. The e-mail itself is not very interactive but the e-mail attachments usually are. Sometimes when you get an e-mail you will get an attachment, some of the time these attachments are photos and or advertisements. This is very common in these days as lots of companies will send you advertisements for their product to try and get you to buy it, the more interactivity in it then the more likely to sell. Most E-mail attachments are usually spam which basically means rubbish. The spam e-mail is one of the most common e-mails in the UK as it affects everyone. Some e-mails have viruses which can harm your computer and can cause your computer to stop working.
The DVD is an extraordinary way of holding data that can be accessed again and again. The DVD can hold up to 17.08 GB and at its lowest can hold 4.7. The DVD is most successful in the Movie industry as after several months of a film being at the cinema it will be released on DVD for the publics viewing and service. On DVD’s you will usually get an interactive menu where you can choose what you want to do, you can choose to look at extras on the DVD on how the movie was made, this again is interactive. The DVD is being rapidly replaced though by the new type of disc, the Blu-Ray disc. The Blu-Ray disc has many advantages over the normal DVD, one of the main advantages of the Blu-Ray disc is the fact that it can hold nearly 3 times more than a DVD, this is a crucial advantage as in doing this it can have a better quality picture plus have much more interactive extras on the disc. With this new disc the quality of the video goes up, this link below shows the quality between the old fashioned DVD and the new Blu-Ray disc.
http://www.youtube.com/watch?v=dgFwb3d1EVw
The CD-Rom has many purposes and can be used for many different things, for example music, videos, and generally just holding information. CD-Rom’s today are commonly used for holding data for computers like backing up information. They can also be used for educational purposes. There are companies that develop educational lessons which are put on DVD’s and then you can interact with them. These are really interactive as today the programs are not just simply saying where you have gone wrong it will also analysis where you are going wrong and will give you ideas on how to adapt your answers to the correct one. Home learning is usually associated with the CD-Rom; a good example of a home learning company is Home learning college.
Kiosks are a publically open computer terminal which allows the public themselves to access the terminal. Kiosks provide a wide range of services from accessing the internet, getting a telephone number and sometimes they are Kiosks that will allow you to access you bank account and exchange funds. Many Nations have installed kiosks, the British government have installed kiosks in London but these kiosks are not for getting on the internet they are for jobs. The job kiosks searches around the area and looks for jobs vacancies and if there is one it will allow you to send an e mail to the company applying for the job. The advantages of this is that it gives the opportunity for people looking for jobs to look at a company and see if there are any jobs going. Some of the disadvantages is that they may charge you to look for jobs and if there aren’t any then it is money wasted.
Presentations are very interactive as they are trying to put your view across and by doing this if you get the audience involved then the more likely you are to succeed. The most famous of all presentation methods is Microsoft’s PowerPoint. PowerPoint is a very simple and easy way of making a presentation and showing your points as well, some of the downfall with Microsoft PowerPoint is that you have to take time out to make you very own presentation; this can be very time consuming. On up the up side it can look brilliant and really effective, plus you can also put your notes on what you want to talk about in the presentation.
The television has taken over the homes of Britain as most homes now have one. The major TV channels are now offering a free service in which if you have free view or sky or free sat you now have privileges to press the red button. The red button allows you to access News, Weather and best of all extra content of the program you are watching. Today the red button can be pressed during sport matches like football, when you have pressed the red button you will be able to find an alternative match. You will also be able to look at the premier, championship and other league tables as well. Again the red button also does the same thing with Tennis. With the Tennis you will be able to look at one court but if you push the red button again you will be able to see highlight of another match. The red button isn’t just for sport, it can also be used for Saturday night programs. The red button on Saturday night programs will give you extra entertainment, for example in the program Strictly Come Dancing you can push the red button and you will be able to get extra information about the program. There have been many uses of the red button from just general information to games, right to a sing along with the program. There are many advantages to this one being is that if you enjoy a program you can keep on enjoying it through the red button, one of the major disadvantages is that it is fairly slow and can feel quite clumsy.
Mobile Phone devices have recently been changed by the release of Apples IPhone. The IPhone has sold over 20 Million copies worldwide. It has changed the way in which the mobile phone works, as the iphone has got over 50,000 applications. The iphone is cable of holding various video files which it can access. One of the iphone’s major applications is that it can access the internet but not only can it access the internet it can go onto websites such as YouTube and Facebook. Again because of its internet activity it has become more interactive as you can talk to people on it as well as watching video content on your mobile.
All of the following are Uses of Video in Interactive Media
Short films had major effect on the media industry in the 1990’s but in today’s world there is not a market for them as there is nowhere for them to be showed, the cinema would not show them as they are getting more money from bigger movies, they can’t be sold as individuals as again no one would buy them. Luckily there is a market for them today; this market is the internet as it is perfect for short films. There are many websites that will allow video content to be broadcasted on their websites such as YouTube, Google video, yahoo video and many more. All of these are the perfect market for short films as they can now been shown on the internet free of charge and people can access them whenever they want to.
Promotional Material such as bill boards and TV advertising are all trying to get you to buy their product, they way they do this is by trying to get the viewer involved or by trying to be interactive. There are many good examples of good adverts which get the viewer interested and stimulated but one example would be the Hovis advert http://www.youtube.com/watch?v=S4tFzuFGUOI. This advert gets the viewer involved and makes the viewer feel like they are the kid running around, it also makes them think about the years in which are portrayed in the ad.
Film Trailers are for promotional purposes only having said that they are fairly interactive as they are trying to get the viewer to come and watch the movie. The websites of movies are extremely clever as they are again trying to get you to come and see the film but they also want you to enjoy the website as well, I recently went onto the Alice in Wonderland website and it has many different things you can do such as playing games and even making your own poster by using the characters themselves. The trailer itself is usually released on the internet such as places like YouTube, Facebook or Google video, they release the trailers on the internet first as more people will see them as they will spread around Facebook and YouTube very quickly.
User generated content is material on websites which is made by the users. One of the most famous user generated content on the internet is the video website YouTube. YouTube has over 5 million users, most of those users are uploading videos of themselves or their friends onto YouTube. A famous success story of someone on YouTube is Andy McKee. Andy McKee posted a video of himself playing the guitar in a very special way, now he has a recording contract and is making music for a living. There are pros and cons for user generated content the pros being is that you could get famous or just have over 1 million views, the cons being is that people could post things saying that it is rubbish.
Viral Marketing is meaning awareness, awareness of your product and how you make it aware. A group of famers done just that when they posted a video on YouTube called extreme sheep herding, this was them trying to show how good they are at sheep herding, plus it is also advertising themselves to the audience. The video itself shows the men herding sheep together to make a large scale pictures. http://www.youtube.com/watch?v=D2FX9rviEhw
Advertising using video’s is usually very common on TV but is also used on Web Pages as well. Some advertisements will be played just before a flash player video will start however some will be played at the side of webpage, either way the company still gets advertisements. A good example of advertisements is in the newly formed music supplier Soptify. Spotify is a free music access player where the user can go onto Spotify and search for music they want to listen to. This is a brilliant idea as the company is getting money by advertising every 2 or 3 songs. The pros for this is that you can get music for free, the bad side of this software is that you will get interrupted which is annoying and disrupting.
The Virtual Reality Tour is a simulation of and existing place, this is a very successful multimedia tool as it allows you to look at real locations without being there. A grand example of a virtual reality tour is Google maps. Google maps allow the viewer to look around the globe at various locations at a free rate. This is a good idea as the viewer if he/she is going out can check where about they are going. There are disadvantages which have come up in recent events, Google street view is what all the fuss is about as this allows the user to look at peoples houses and see what they are like, and people have argued that it is not right and that they are invading the privacy law.
Games are a realistic idea where the user can play as a person in the game allowing them to control their every move and move through the person life. Games can be found on the internet and on games console like the Xbox 360, PS3 and the Wii. There have been many debates as to recent games as some games involve explicit content, one game in particular is the latest in the Call Of Duty games “Modern Warfare 2” where you play as a terrorist organisation taking over a airport in Russia. Many issues have been brought up about how killing innocent people should not be allowed in games. Having said that there are good points to games as well, the Nintendo Wii has got the most copies sold of a game ever, this game being Wii play.
E-Learning stands for electronic learning, which is basically learning from the internet or from a computer. E-Learning is a way in which a person can learn independently and by themselves. There are many E-Learning websites where you can download or even send an application form off and then you can get CD’s with learning software on. The advantages of E-learning are that you can work from your own comfort in your own time and not having to worry about keeping to schedule. Some of the disadvantages are that this could potentially put teachers out of jobs; another disadvantage is that the CD itself does not monitor your learning times or it doesn’t analysis how you are getting on and where you are going wrong. Some of the more expensive versions of E-Learning are capable of analysing but these are usually online learning which is completely done over the internet.
All of the following are video in interactive media technologies
Video compression is used to cut down the size of videos so that they can go onto internet sites such as YouTube, this is a simple method but very effective as the video itself can then be put onto the internet and let the whole world see. Some of the advantages of this are that the world can see and that you can share it with your friends, some of the disadvantages are that the quality of the video will be much less.
CODEC is a big part of video in interactive media technologies as the CODEC is what allows ever type of video format to be played on a PC or a Mac. In every single type of media format like, mpeg, avi, mov, and wmv there is a codec. The codec is what allows the file to be played by the computer this is both using what media player and whether or not it can be played. The media industry relies on this codec as without people can access it without paying for it. Online illegal downloads is letting the film and TV industries go down in value as people are illegally downloading films and TV programs without paying for them. There are various illegal websites which manage to get a copy of the product and then change the codec on them; the codec is then used for another piece of software in which you can download.
Streaming and downloading are 2 completely separate things but both do the same thing. Streaming is a shortened version of the download, the download is when you find content and then you may if you wish download this content and keep it, the problem with the download is that it tries to get the whole content in one go, this can be alright with smaller content such as music and photos but can get tricky with videos. Videos are difficult to download as they can be really big files and with an average internet connection of 8 mbps it could take a while. This is where streaming comes in, a much easier and faster way of watching videos. Streaming works by sending the computer small segments, the computer will interpret these segments as a video and will allow you to watch the video online without having to wait long. One of the most famous streaming websites is YouTube, YouTube has become so successful because it was the first website to really put forward the idea of streaming. There are disadvantages to both streaming and downloads some being that downloads take more time but you do get to keep the content, disadvantages of streaming is that if lots of people are using the same website it can take longer to stream content.
As I have mentioned earlier there are many interactive video formats such as MPEG, AVI, MOV and WMV. MPEG stand for Moving picture experts group, this is used with both Mac and PC but is more commonly known with Macs. AVI stands for Audio video interleave, again this is commonly used with PC’s but again can also be used with Macs. MOV is a special type of which can only be opened with one program and that is QuickTime. Finally WMV Windows Media Video, this is used with PC’s a lot but is occasionally used with Macs as well. All of these types of video formats all work and all have the advantages and disadvantages such as MOV only being able to be played on QuickTime, but the competition still goes on as to which is the best video format.
Data Transfer Rates or otherwise known as bandwidth is used in most households as it is the amount of information that is being passed through your internet. The way in which this is measured is through kilo bits per second or kbps, it can also be measured in mega bits per second (mbps), giga bits per second (gbps) and finally terra bits per second (tbps). Kbps is a rather slow connection and would take you a while to download anything decent. Mbps is a much faster connection and would take a fairly short amount of time, gbps would nearly be instant depending on what you are downloading, if you were downloading a movie it would take a couple of seconds but if it was tbps practically everything you would download would be done in a second.
Frame Rates are the way in which video is created. When a video is played it is not just a single shot, the video is made up of single photos which are speed up to 24 photos per second however this is only for TV, in Film it is 25 photos per second this is because this is the maximum number of the frames the eye can see per second. There have also been other frame rates as well such as 60i which can produce 29 frames per
second.
Screen resolution is the amount of pixels which are on the screen at any one time. The lowest of these screen resolution is standard definition which is shown as 576i. Recently there have been developments in that you can have more pixels on the screen at any given time. This is where high definition comes in. High definition comes from more pixels being put onto the screen, the highest form of high definition at the moment is 1080p which basically means that there are 1920 pixels wide with 1080 pixels high, the high definition or HD has become quite successful as there are now channels that are broadcasted HD plus it has again been successful in films with the HD quality Blu-Ray disc which can hold up to 100gb which means that there can be almost 3 times the information than on a normal DVD.
File sizes of films can vary due to the Length or quality. As I have mentioned earlier there are Blu-ray discs that can hold much more data than a normal DVD, this is more a way of holding the file sizes rather than altering them. The file size of a standard definition movie of which is around 2 hours will probably take up around 4GB; this file size can be increased by the length of the film. If the film was 3 hours long then the size of the film will increase to 6GB. But there is another way in which the file size can increase and this is by the quality of the images in each frame. This is more likely to make the size of the film increase. If the film had been increased to a HD standard and it was still 2 hours long the film would then be taking up around 20-30GB and possibly more. Recently there has been a release of UHDV this is an extremely very good quality picture at round about 7,680 by 4,320 pixels which is nearly 7 times high definition.
Picture ratios are the width and the height of what is on screen, there are many different types of screen aspect ratios the most common today is 16:9 but about 10 years ago on TV it would have been 4:3. Today there are many aspect ratios but films will either be using 1.85:1 or 2.39:1. Some of the advantages in having a wider screen is that you can see more but the problem is that if something is recorded in 4:3 it cannot be changed into 16:9.
Digital rights managements is basically the trading of goods. If a company has created a film and want to sell it then another company can say we would like to buy that film. If the company buys the film then they have the right to show the film on TV or at the cinema to make a profit. There is also talk about copy right as well as when you buy the product you are not allowed to make another one but you are allowed to show people it. A good example of this is Spotify, Spotify allows the user to access Spotify’s music database and listen to music but not buy them. This is how Spotify have made money by buying songs and getting money from advertising and by people buying the songs.
Media players are extremely common in these days as lots of companies have created video formats and somewhere to play them on. The DVD is hardware where you can put your video or just general information, the DVD has been very successful from its previous format the video tape as the DVD could hold more information and the video itself would not ware away. BBC Iplayer is a way of watching TV or videos on the internet without paying money towards them; Iplayer is software in which the BBC upload videos of programs which are embedded onto a website which then allows the viewer to watch the program quickly and easily. A disadvantage of this is that you are not getting the program and it can only be accessed by computers so you will have to watch it on a smaller screen. QuickTime is again software which is run on your computer but it does not have a selection of videos to browse through, for QuickTime you will need a video format of MOV to access the software. Windows Media Player is again similar to QuickTime in that it can only be activated by a MPEG or another type of file otherwise you will not have anything to watch. Real player is a media player which allows the user to go onto the internet and browse at video content, it can play most video formats such as QuickTime, MPEG and many more. Some of the advantages in this is that it has many features.
Embedded video is another way of using a media player without having to open up a new window. This in itself is an advantage of embedded video, a disadvantage of embedded video is that you cannot download it, again if there are many people on that website then it will take longer for it to load. One of the most successful websites for embedded videos is YouTube, YouTube allows the user to view the content but also it allows the user to copy the video and embedded it onto one of your internet pages.
Video tagging is something a lot of people use as it shows people what is in the video and what they thought of it. Movies at cinemas also can be tagged as well as being a sci-fi, horror or other genres of film. A good example of video tagging is on the social networking website Facebook where people will tag themselves in a video or will just say who is in the video.
All of the following are Platforms for Video in Interactive Media
The first interactive media which I’m going to talk about is the World Wide Web, otherwise known as the internet. The internet has become an interactive heaven, as there are so many websites which gets the audience involved. Some of the most recent most successful website is blog websites, with a blog you can talk about what you are doing or just talk about a subject which you know about. One of the most famous of these blog websites is Facebook. Facebook is a social networking site which has been hugely successful. Facebook is an online blog in which you can show people photos, videos and just generally talk to each other. You can also play games with each other and spread the word on how well you done in the game. However there are drawbacks with this interactivity on Facebook, the first and main being is that sometimes you do not know who you are talking to as there is no way of knowing if you meet a stranger if they are who they say they are. The second being is that anyone can look at your profile and see information about you. As I said earlier the web has changed the face of interactive media one of the most well known website is YouTube. YouTube is an interactive video service which is free. The basic format for YouTube is for its users to post videos and to view, rate or comment on other people’s videos. Again this is very interactive as people can post what they think of a video leaving a comment about it. The final part of the internet which I am talking about is ITunes, ITunes is a very useful music interactive media as it allows the user to go and listen to the song and then buy the song as well. It does not just do this with music it does it with videos as well however you cannot watch it first. Again this is a hugely successful interactive music download.
Another form of interactive media is the e-mail. The e-mail itself is not very interactive but the e-mail attachments usually are. Sometimes when you get an e-mail you will get an attachment, some of the time these attachments are photos and or advertisements. This is very common in these days as lots of companies will send you advertisements for their product to try and get you to buy it, the more interactivity in it then the more likely to sell. Most E-mail attachments are usually spam which basically means rubbish. The spam e-mail is one of the most common e-mails in the UK as it affects everyone. Some e-mails have viruses which can harm your computer and can cause your computer to stop working.
The DVD is an extraordinary way of holding data that can be accessed again and again. The DVD can hold up to 17.08 GB and at its lowest can hold 4.7. The DVD is most successful in the Movie industry as after several months of a film being at the cinema it will be released on DVD for the publics viewing and service. On DVD’s you will usually get an interactive menu where you can choose what you want to do, you can choose to look at extras on the DVD on how the movie was made, this again is interactive. The DVD is being rapidly replaced though by the new type of disc, the Blu-Ray disc. The Blu-Ray disc has many advantages over the normal DVD, one of the main advantages of the Blu-Ray disc is the fact that it can hold nearly 3 times more than a DVD, this is a crucial advantage as in doing this it can have a better quality picture plus have much more interactive extras on the disc. With this new disc the quality of the video goes up, this link below shows the quality between the old fashioned DVD and the new Blu-Ray disc.
http://www.youtube.com/watch?v=dgFwb3d1EVw
The CD-Rom has many purposes and can be used for many different things, for example music, videos, and generally just holding information. CD-Rom’s today are commonly used for holding data for computers like backing up information. They can also be used for educational purposes. There are companies that develop educational lessons which are put on DVD’s and then you can interact with them. These are really interactive as today the programs are not just simply saying where you have gone wrong it will also analysis where you are going wrong and will give you ideas on how to adapt your answers to the correct one. Home learning is usually associated with the CD-Rom; a good example of a home learning company is Home learning college.
Kiosks are a publically open computer terminal which allows the public themselves to access the terminal. Kiosks provide a wide range of services from accessing the internet, getting a telephone number and sometimes they are Kiosks that will allow you to access you bank account and exchange funds. Many Nations have installed kiosks, the British government have installed kiosks in London but these kiosks are not for getting on the internet they are for jobs. The job kiosks searches around the area and looks for jobs vacancies and if there is one it will allow you to send an e mail to the company applying for the job. The advantages of this is that it gives the opportunity for people looking for jobs to look at a company and see if there are any jobs going. Some of the disadvantages is that they may charge you to look for jobs and if there aren’t any then it is money wasted.
Presentations are very interactive as they are trying to put your view across and by doing this if you get the audience involved then the more likely you are to succeed. The most famous of all presentation methods is Microsoft’s PowerPoint. PowerPoint is a very simple and easy way of making a presentation and showing your points as well, some of the downfall with Microsoft PowerPoint is that you have to take time out to make you very own presentation; this can be very time consuming. On up the up side it can look brilliant and really effective, plus you can also put your notes on what you want to talk about in the presentation.
The television has taken over the homes of Britain as most homes now have one. The major TV channels are now offering a free service in which if you have free view or sky or free sat you now have privileges to press the red button. The red button allows you to access News, Weather and best of all extra content of the program you are watching. Today the red button can be pressed during sport matches like football, when you have pressed the red button you will be able to find an alternative match. You will also be able to look at the premier, championship and other league tables as well. Again the red button also does the same thing with Tennis. With the Tennis you will be able to look at one court but if you push the red button again you will be able to see highlight of another match. The red button isn’t just for sport, it can also be used for Saturday night programs. The red button on Saturday night programs will give you extra entertainment, for example in the program Strictly Come Dancing you can push the red button and you will be able to get extra information about the program. There have been many uses of the red button from just general information to games, right to a sing along with the program. There are many advantages to this one being is that if you enjoy a program you can keep on enjoying it through the red button, one of the major disadvantages is that it is fairly slow and can feel quite clumsy.
Mobile Phone devices have recently been changed by the release of Apples IPhone. The IPhone has sold over 20 Million copies worldwide. It has changed the way in which the mobile phone works, as the iphone has got over 50,000 applications. The iphone is cable of holding various video files which it can access. One of the iphone’s major applications is that it can access the internet but not only can it access the internet it can go onto websites such as YouTube and Facebook. Again because of its internet activity it has become more interactive as you can talk to people on it as well as watching video content on your mobile.
All of the following are Uses of Video in Interactive Media
Short films had major effect on the media industry in the 1990’s but in today’s world there is not a market for them as there is nowhere for them to be showed, the cinema would not show them as they are getting more money from bigger movies, they can’t be sold as individuals as again no one would buy them. Luckily there is a market for them today; this market is the internet as it is perfect for short films. There are many websites that will allow video content to be broadcasted on their websites such as YouTube, Google video, yahoo video and many more. All of these are the perfect market for short films as they can now been shown on the internet free of charge and people can access them whenever they want to.
Promotional Material such as bill boards and TV advertising are all trying to get you to buy their product, they way they do this is by trying to get the viewer involved or by trying to be interactive. There are many good examples of good adverts which get the viewer interested and stimulated but one example would be the Hovis advert http://www.youtube.com/watch?v=S4tFzuFGUOI. This advert gets the viewer involved and makes the viewer feel like they are the kid running around, it also makes them think about the years in which are portrayed in the ad.
Film Trailers are for promotional purposes only having said that they are fairly interactive as they are trying to get the viewer to come and watch the movie. The websites of movies are extremely clever as they are again trying to get you to come and see the film but they also want you to enjoy the website as well, I recently went onto the Alice in Wonderland website and it has many different things you can do such as playing games and even making your own poster by using the characters themselves. The trailer itself is usually released on the internet such as places like YouTube, Facebook or Google video, they release the trailers on the internet first as more people will see them as they will spread around Facebook and YouTube very quickly.
User generated content is material on websites which is made by the users. One of the most famous user generated content on the internet is the video website YouTube. YouTube has over 5 million users, most of those users are uploading videos of themselves or their friends onto YouTube. A famous success story of someone on YouTube is Andy McKee. Andy McKee posted a video of himself playing the guitar in a very special way, now he has a recording contract and is making music for a living. There are pros and cons for user generated content the pros being is that you could get famous or just have over 1 million views, the cons being is that people could post things saying that it is rubbish.
Viral Marketing is meaning awareness, awareness of your product and how you make it aware. A group of famers done just that when they posted a video on YouTube called extreme sheep herding, this was them trying to show how good they are at sheep herding, plus it is also advertising themselves to the audience. The video itself shows the men herding sheep together to make a large scale pictures. http://www.youtube.com/watch?v=D2FX9rviEhw
Advertising using video’s is usually very common on TV but is also used on Web Pages as well. Some advertisements will be played just before a flash player video will start however some will be played at the side of webpage, either way the company still gets advertisements. A good example of advertisements is in the newly formed music supplier Soptify. Spotify is a free music access player where the user can go onto Spotify and search for music they want to listen to. This is a brilliant idea as the company is getting money by advertising every 2 or 3 songs. The pros for this is that you can get music for free, the bad side of this software is that you will get interrupted which is annoying and disrupting.
The Virtual Reality Tour is a simulation of and existing place, this is a very successful multimedia tool as it allows you to look at real locations without being there. A grand example of a virtual reality tour is Google maps. Google maps allow the viewer to look around the globe at various locations at a free rate. This is a good idea as the viewer if he/she is going out can check where about they are going. There are disadvantages which have come up in recent events, Google street view is what all the fuss is about as this allows the user to look at peoples houses and see what they are like, and people have argued that it is not right and that they are invading the privacy law.
Games are a realistic idea where the user can play as a person in the game allowing them to control their every move and move through the person life. Games can be found on the internet and on games console like the Xbox 360, PS3 and the Wii. There have been many debates as to recent games as some games involve explicit content, one game in particular is the latest in the Call Of Duty games “Modern Warfare 2” where you play as a terrorist organisation taking over a airport in Russia. Many issues have been brought up about how killing innocent people should not be allowed in games. Having said that there are good points to games as well, the Nintendo Wii has got the most copies sold of a game ever, this game being Wii play.
E-Learning stands for electronic learning, which is basically learning from the internet or from a computer. E-Learning is a way in which a person can learn independently and by themselves. There are many E-Learning websites where you can download or even send an application form off and then you can get CD’s with learning software on. The advantages of E-learning are that you can work from your own comfort in your own time and not having to worry about keeping to schedule. Some of the disadvantages are that this could potentially put teachers out of jobs; another disadvantage is that the CD itself does not monitor your learning times or it doesn’t analysis how you are getting on and where you are going wrong. Some of the more expensive versions of E-Learning are capable of analysing but these are usually online learning which is completely done over the internet.
All of the following are video in interactive media technologies
Video compression is used to cut down the size of videos so that they can go onto internet sites such as YouTube, this is a simple method but very effective as the video itself can then be put onto the internet and let the whole world see. Some of the advantages of this are that the world can see and that you can share it with your friends, some of the disadvantages are that the quality of the video will be much less.
CODEC is a big part of video in interactive media technologies as the CODEC is what allows ever type of video format to be played on a PC or a Mac. In every single type of media format like, mpeg, avi, mov, and wmv there is a codec. The codec is what allows the file to be played by the computer this is both using what media player and whether or not it can be played. The media industry relies on this codec as without people can access it without paying for it. Online illegal downloads is letting the film and TV industries go down in value as people are illegally downloading films and TV programs without paying for them. There are various illegal websites which manage to get a copy of the product and then change the codec on them; the codec is then used for another piece of software in which you can download.
Streaming and downloading are 2 completely separate things but both do the same thing. Streaming is a shortened version of the download, the download is when you find content and then you may if you wish download this content and keep it, the problem with the download is that it tries to get the whole content in one go, this can be alright with smaller content such as music and photos but can get tricky with videos. Videos are difficult to download as they can be really big files and with an average internet connection of 8 mbps it could take a while. This is where streaming comes in, a much easier and faster way of watching videos. Streaming works by sending the computer small segments, the computer will interpret these segments as a video and will allow you to watch the video online without having to wait long. One of the most famous streaming websites is YouTube, YouTube has become so successful because it was the first website to really put forward the idea of streaming. There are disadvantages to both streaming and downloads some being that downloads take more time but you do get to keep the content, disadvantages of streaming is that if lots of people are using the same website it can take longer to stream content.
As I have mentioned earlier there are many interactive video formats such as MPEG, AVI, MOV and WMV. MPEG stand for Moving picture experts group, this is used with both Mac and PC but is more commonly known with Macs. AVI stands for Audio video interleave, again this is commonly used with PC’s but again can also be used with Macs. MOV is a special type of which can only be opened with one program and that is QuickTime. Finally WMV Windows Media Video, this is used with PC’s a lot but is occasionally used with Macs as well. All of these types of video formats all work and all have the advantages and disadvantages such as MOV only being able to be played on QuickTime, but the competition still goes on as to which is the best video format.
Data Transfer Rates or otherwise known as bandwidth is used in most households as it is the amount of information that is being passed through your internet. The way in which this is measured is through kilo bits per second or kbps, it can also be measured in mega bits per second (mbps), giga bits per second (gbps) and finally terra bits per second (tbps). Kbps is a rather slow connection and would take you a while to download anything decent. Mbps is a much faster connection and would take a fairly short amount of time, gbps would nearly be instant depending on what you are downloading, if you were downloading a movie it would take a couple of seconds but if it was tbps practically everything you would download would be done in a second.
Frame Rates are the way in which video is created. When a video is played it is not just a single shot, the video is made up of single photos which are speed up to 24 photos per second however this is only for TV, in Film it is 25 photos per second this is because this is the maximum number of the frames the eye can see per second. There have also been other frame rates as well such as 60i which can produce 29 frames per
second.
Screen resolution is the amount of pixels which are on the screen at any one time. The lowest of these screen resolution is standard definition which is shown as 576i. Recently there have been developments in that you can have more pixels on the screen at any given time. This is where high definition comes in. High definition comes from more pixels being put onto the screen, the highest form of high definition at the moment is 1080p which basically means that there are 1920 pixels wide with 1080 pixels high, the high definition or HD has become quite successful as there are now channels that are broadcasted HD plus it has again been successful in films with the HD quality Blu-Ray disc which can hold up to 100gb which means that there can be almost 3 times the information than on a normal DVD.
File sizes of films can vary due to the Length or quality. As I have mentioned earlier there are Blu-ray discs that can hold much more data than a normal DVD, this is more a way of holding the file sizes rather than altering them. The file size of a standard definition movie of which is around 2 hours will probably take up around 4GB; this file size can be increased by the length of the film. If the film was 3 hours long then the size of the film will increase to 6GB. But there is another way in which the file size can increase and this is by the quality of the images in each frame. This is more likely to make the size of the film increase. If the film had been increased to a HD standard and it was still 2 hours long the film would then be taking up around 20-30GB and possibly more. Recently there has been a release of UHDV this is an extremely very good quality picture at round about 7,680 by 4,320 pixels which is nearly 7 times high definition.
Picture ratios are the width and the height of what is on screen, there are many different types of screen aspect ratios the most common today is 16:9 but about 10 years ago on TV it would have been 4:3. Today there are many aspect ratios but films will either be using 1.85:1 or 2.39:1. Some of the advantages in having a wider screen is that you can see more but the problem is that if something is recorded in 4:3 it cannot be changed into 16:9.
Digital rights managements is basically the trading of goods. If a company has created a film and want to sell it then another company can say we would like to buy that film. If the company buys the film then they have the right to show the film on TV or at the cinema to make a profit. There is also talk about copy right as well as when you buy the product you are not allowed to make another one but you are allowed to show people it. A good example of this is Spotify, Spotify allows the user to access Spotify’s music database and listen to music but not buy them. This is how Spotify have made money by buying songs and getting money from advertising and by people buying the songs.
Media players are extremely common in these days as lots of companies have created video formats and somewhere to play them on. The DVD is hardware where you can put your video or just general information, the DVD has been very successful from its previous format the video tape as the DVD could hold more information and the video itself would not ware away. BBC Iplayer is a way of watching TV or videos on the internet without paying money towards them; Iplayer is software in which the BBC upload videos of programs which are embedded onto a website which then allows the viewer to watch the program quickly and easily. A disadvantage of this is that you are not getting the program and it can only be accessed by computers so you will have to watch it on a smaller screen. QuickTime is again software which is run on your computer but it does not have a selection of videos to browse through, for QuickTime you will need a video format of MOV to access the software. Windows Media Player is again similar to QuickTime in that it can only be activated by a MPEG or another type of file otherwise you will not have anything to watch. Real player is a media player which allows the user to go onto the internet and browse at video content, it can play most video formats such as QuickTime, MPEG and many more. Some of the advantages in this is that it has many features.
Embedded video is another way of using a media player without having to open up a new window. This in itself is an advantage of embedded video, a disadvantage of embedded video is that you cannot download it, again if there are many people on that website then it will take longer for it to load. One of the most successful websites for embedded videos is YouTube, YouTube allows the user to view the content but also it allows the user to copy the video and embedded it onto one of your internet pages.
Video tagging is something a lot of people use as it shows people what is in the video and what they thought of it. Movies at cinemas also can be tagged as well as being a sci-fi, horror or other genres of film. A good example of video tagging is on the social networking website Facebook where people will tag themselves in a video or will just say who is in the video.
Music Video Production Paper Work
This is my Call Sheet of which we all had to do one, this shows the details in which we had to include to let the teachers know how to contact us.
This is gareths Call sheet showing what contacts details there are for Mondays filming
This is the risk assesment form showing what hazzards there are when filming and wether they are a big risk. This is Lukes Risk assesment sheet.
This is Gareths risk assesment sheet showing Mondays filming and what hazzards we may face.
This is my Risk assesment form which says what risk we may encounter when going to the docks and how we can counter act these risks.
Finally these are our storyboards which shows what shots we are hoping to take on the day of the film.
This is our Logging sheet which shows all of our shots which we used and captured
SHOT LIST SHEET
NAME: Gareth Gorvin YEAR (GROUP): ND1 DATE: 23/3/10
PAGE NO.1
SHOOTING ORDER SHOT LIST
PRODUCTION TITLE
SCENE NO(S) 1 - 9
DIRECTOR: Frazer Jolly, Gareth Gorvin, Luke Hindle and Rob Graham
JOB NUMBER 1
PRODUCER: Frazer Jolly, Gareth Gorvin, Luke Hindle and Rob Graham
LOCATION(S): St Helens Street, St Edmunds Building allay way, Skate Park and Docks
P/A
TIME OF DAY
Daytime EXTERNAL
SCENE NO SHOT NO.
DESCRIPTION SHOT COMPLETED
1 1 Tracking shot of Gareth walking around the corner towards a shop to buy some popcorn, Mugger(Rob) follows me off camera.
1 2 Wide shot of Gareth walking into shop pursued by mugger(rob), Mugger hides round corner waiting to strike.
2 1` Wide shot of Gareth coming out of shop and walking away, Mugger(rob) jumps out and comes from behind Gareth.
2 2 Mid shot of Rob confronting Gareth and pulling a knife out.
2 3 Over shoulder of Gareth over Rob’s shoulder capturing the fear in Gareth’s eyes.
2 4 2 shot of Rob ‘shanking’ Gareth and snatching the popcorn from his grasp. Rob then runs away with the popcorn.
3 1 Wide shot of Gareth running over to tell his friends (Luke and Frazer) what has happened.
3 2 Close up of Gareth with his head in his hands.
3 3 Mid shot of Gareth removing head from hands and rapping.
3 4 Mid shot of Gareth dancing from slightly further away.
3 5 Mid 2 shot of Frazer and Luke listening to Gareth’s verse and nodding.
3 6 Wide shot of Frazer giving reassurance. All of them then leave shot.
3 7 Wide shot of them running around the corner to find the mugger(Rob)
4 1 Dutch tilt POV shot capturing rob running around the corner with Gareth’s popcorn.
4 2 Wide shot of Rob running around the corner with popcorn
4 3 Low shot of robs legs running into shot as he then sits against the wall.
4 4 Close up of Rob’s face as he lip syncs a section of the verse
4 5 Mid shot of rob standing and rapping the verse with graffiti in the background.
5 1 Mid/Wide shot of Rob lip syncing the chorus.
5 2 Wide shot from the left of Rob as he walks around the corner, and Gareth, Frazer and Luke poke their heads around the corner in the background.
5 3 Wide shot of Frazer, Gareth and Luke looking around the corner whilst lip syncing the chorus.
6 1 Close up of Frazer’s eyes as he looks around the corner.
6 2 Frazer’s POV shot capturing Rob standing in the warehouse with popcorn.
6 3 Wide shot capturing Gareth, Frazer and Luke lurking behind the wall spying on rob. Rob is in the background.
6 4 Over shoulder shot showing Gareth, Frazer and Luke hiding behind a three of fridges.
6 5 Rob’s POV, he turns to look at the three fridges then looks away again.
6 6 Over shoulder shot of Gareth, Frazer and Luke coming out from behind the fridges and strutting over to confront Rob.
6 7 Hand held shot of Frazer rapping in Rob’s face. This is filmed from Luke’s POV as Luke and Gareth circle Rob and Frazer.
6 8 Over shoulder shot of Rob running away. Frazer jumps down from the stall and follows.
7 1 Panning shot from the outside of the warehouse as Rob runs past Followed by Frazer and Luke.
8 1 Wide shot shows Rob running around the corner.
8 2 mid shot shows Rob as he runs into a hand rail. Frazer and Luke then come round the corner.
8 3 Hand held shot of Luke and Frazer pushing Rob against the wall. Frazer then punches Rob in the face and knees him in the head. Rob falls down.
8 4 Wide shot of Rob on the floor as Frazer and Luke kick and punch him. Gareth then comes around the corner and joins in.
8 5 Close up of Rob laying on the floor as Luke takes the popcorn
8 6 Low angle shot shows rob laying on the floor and Gareth, Frazer and Luke walk away. Rob then starts to get up.
8 7 Wide shot shows Rob running away and around the corner
8 8 Wide shot of Gareth, Frazer and Luke running around the corner from which they came, with the popcorn.
9 1 Wide shot shows the three of them gather around and sit on a railing.
9 2 Wide/mid shot Luke give the popcorn back to Gareth.
9 3 Close up of Gareth with the popcorn.
9 4 Close up of Gareth opening the popcorn.
Tuesday, February 23, 2010
Lip Syncing
In our Lip Syncing Project we got given a song of a certain artist and then we had to go out and record some footage to make a music video. The main objective for this project was to edit our recording exactly in time with the music. This was practice for our making of the real music video. To start off with got given our song which was "weekend in new England" but we then asked if we could change this to "Mandy". Once we had our song we thought it would be a good idea to put the song onto a portable device so that we could listen to the song and how the tune goes because we did not have a ipod lead we recorded it to my phone which did not have a great sound quality but we could make out what it was saying. We then went to Alexendra park round the back of the college and then we started to film our lip syncing. We new that the song was a slow boy band song plus we had all boys in our group so we decided to go with a boy band type video. One of our chorus we recorded was us standing by the side of each other, you could say that we took this from boy bands like westlife and boyzone, so we did use intertextuality. Most of our shots were mid shots which were used in the chorus but we did have one wide shot of a tree to open and close our video.
Later in the day once we had got all of our shots we then moved onto editing. In editing we had to make slugs which would help us to keep in time with the song and so we could then put our clips into the track much easier. While making the song we came up with a problem as we could not get rid of the sound we recorded in the clips, but we then realised that you have to lock each track of sound or video, so once we locked the video footage we could then delete.
A detailed Bibliography
Information on Marc Webb
http://en.wikipedia.org/wiki/Marc_Webb
Nickelback video
http://www.youtube.com/watch?v=DmeUuoxyt_E
Maroon 5 Video
http://www.youtube.com/watch?v=uNSBq6hvU1s
All American Reject videos
http://www.youtube.com/watch?v=tqW9YoL401I - Gives you Hell
http://www.youtube.com/watch?v=XleOkGsYgO8 - Move Along
Green Day video
http://www.youtube.com/watch?v=r00ikilDxW4
Green Day Information
http://en.wikipedia.org/wiki/21_Guns
Nickelback information
http://en.wikipedia.org/wiki/Rockstar_(Nickelback_song)
Music video History and Purpose
http://en.wikipedia.org/wiki/Music_video
http://en.wikipedia.org/wiki/Marc_Webb
Nickelback video
http://www.youtube.com/watch?v=DmeUuoxyt_E
Maroon 5 Video
http://www.youtube.com/watch?v=uNSBq6hvU1s
All American Reject videos
http://www.youtube.com/watch?v=tqW9YoL401I - Gives you Hell
http://www.youtube.com/watch?v=XleOkGsYgO8 - Move Along
Green Day video
http://www.youtube.com/watch?v=r00ikilDxW4
Green Day Information
http://en.wikipedia.org/wiki/21_Guns
Nickelback information
http://en.wikipedia.org/wiki/Rockstar_(Nickelback_song)
Music video History and Purpose
http://en.wikipedia.org/wiki/Music_video
Research Into Music Video Director
There are lots of music video directors who have moved onto other things like making movies and making TV programmes, 2 of these examples are Michael Bay who started off his career by directing music videos for Tina Turner, Lional Riche and Meat Loaf, and is now filming movies such as Bad Boys and Transformers. McG (Joseph McGinty Nichol) has started his career making music videos and again has moved on to TV programs like Chuck. Most music video directors also direct short films and major motion pictures; an example of one of these people is Samuel Bayer.
Samuel Bayer was born on 17th February 1965, since then he has directed music videos for many famous artists including Green Day, Marylin Manson, Nirvana and The Rolling Stones. Bayer graduated from New York’s school of Visual Arts in 1987 with a degree in fine arts, he then moved to Los Angeles in 1991 where he was to direct he first famous music video for the rock group Nirvana. After Bayer had directed the Nirvana music video of “Smells like Teen Spirit” he then became popular with rock groups in the alternative rock era. Bayer has become hugely successful in more recent years as well as he was nominated and won the MTV Video Music Award for Best Direction in 2005 for his work with Green Day on their song “Wake me up when September ends”, “Holiday”, Jesus of Suburbia” and “Holiday”. If that wasn’t enough 2 years later he won the same award, and working with Justin Timberlake, Good Charlotte and once again Green Day.
Bayer’s career has not just spread over music video he has been involved in many other forms of media as well. Bayer has also done work for advertising companies including Coca- Cola, Toyota, Intel, Cadillac, Acura, Nissan, Mercedes-Benz, Pepsi Cola, Lincoln Aviator, Sony, The U.S. Army and Jeep. Again in doing this some of his adverts have won awards for being truly creative. Bayer has now been selected to direct the new revamp of the film “A Nightmare on Elm Street” in 2010. He has also said that he will either start work on “Fiasco Heights” a new film or he will start work on an adaption on a comic book adaptation.
Bayer’s style of music video ranges from narratives to concepts as well. An example of Bayer’s Narrative work is the song “Wake Me up When September Ends”. This is a very clever music video because at the start of the video there is not any sound and that is because there is a scene in which we see 2 characters in a field with some beautiful flowers around them and they are talking saying how they love each other really much. As the video progresses we do eventually start to hear the song and while the song is going the narrative continues, but concluding in another scene where there is no music but this time the layout is very different, the lighting is still the sun but they are arguing how he went into the army. One thing I noticed about this video that the lighting always seemed to stay the same; this was clever as it gave you the feeling that it was all together. The colour in the video was much different as at the beginning of the video we saw a field of flowers of which was extremely colourful and nice but as the video progresses to when he is at war the colours have changed.
Some of Bayer’s video have a lot of interesting lighting techniques like in “Wake me up when September ends” there was a constant light when they were outside, another good example of this lighting idea is The Rolling Stones “Saint out of me” this follows the same principles as it has a sort of darker lighting and there is an effect which makes the colours contrast a bit more which again goes really well with his idea of the lighting. The colours of the video are quite dull there are no major colours which stand out above the others. Again this is a concept and not a narrative as there is resounding storyline, it is just an idea. The performance part of the music video is very good as it shows of the artists themselves due to the fact that the lead singer is getting into the song and is dancing around a bit.
http://www.youtube.com/watch?v=qUp4ej8bVzg
Bayer’s use of lighting is very effective as it shows the artists in a good response but he also uses editing techniques as well, in the video by Green Day “Boulevard of Broken Dreams” we see the singers of green day get out of a car and start walking while we are seeing this we also see an editing technique of which flashes an old school kind of look, this effect go on throughout the whole of the video but it is still really effective. As I said earlier the lighting of Bayer’s videos are usually quite interesting and this is no exception, the video as well as having the edit effect they have very clever lighting in which is either very light or dark, the colours as well are also very dark and low, it is almost like he is trying to set a sort of depression mood in the song. The performance side of the song is very good and I think it promotes the artists well as the lighting shows them quite dark but for some reason we feel like these are good people, I think it is because they walk past lots of people and we see them as by themselves and we feel sorry for them.
Bayer’s use of the music is very good but he also uses something else other than the music and this is some of the video itself. “Working class hero” by Green day shows what I mean as at the beginning of the music video we do not go straight into the song we hear a bit about the working class as this song was originally recorded by John Lennon talking about how the working class are getting ignored. Again the same points apply as the lighting is very dark and they have used the editing effect as well of black and white. The black and white technique is good as it backs up what the video is trying to say.
Below are some audience responses to some of Samuel Bayer’s work of “Wake Me up when September ends” this is how the audience has responded to his work.
DavidLovesAmber1 -this song kicks ass but why can’t she understand he did it for a good cause?
kitisurhomie -a work of art :)
sgttysar -@crossfiretl2 Army is Scout sniper I imagine Marines are to but idk anything about marines im Army HOOAH
SahBillieJoeLover -I love this song +_______+
matt2ndchannel -this is a great video
timeassassin32 -what the hell happened in the video what did he do
ironhide891 -@redcell64 cuz he said that he would never leave her and then he went to war i guess
ironhide891 -@caniblezombie me to and it is a f**king beautiful song
10metube01 -women....
MrEdbadluck -hehe its funny when the uploaded say this is her/his lifetime goal
Klenki89 -make love not war, it was stupid so sign up for the army in the first place. If you fight, it should be your last choice(like if you were forced to fight for your existence). The ones who volunteer is just looking for a problem to solve, to give their life’s more meaning (at least they think it does). Who want to live without their father?
-Why did your father die?
-Because he was a little boy and wanted to fight with guns, and didn’t think of the consequences....
MrEdbadluck -I don’t like wars too because of the casualties, but u don’t have to say it is to make their life more meaningful ,dying is very painful u know, see on the bright side ok? the army are fighting the terrorists to make sure the terrorists incident doesn’t happen, although I’m not supporting both side ,so don’t say things like that ok? cheer up buddy
Klenki89 -make love not war, that’s the reason it was stupid to sign up for the army in the first place. you should be called to the army, not volunteer. The ones who volunteer is just looking for a problem to solve, to make their lives more valuable. I pity the families and friends who have to go through that:
-Why did you daddy die?
-because W bush was angry at Saddam Hussein..
Make love not war!!
lovelace92 -joined the army
lovelace92- she does at the end
As you can see the audience have really gotten involved with Bayer’s narrative and have really enjoyed his idea of having a deep and meaningful narrative. There are many other audience responses that have come back on Bayer’s work such as Green days “Working class hero”
1039SmthdOutSlpyHrs -don’t compare the two artists: one is punk pop, the other is British invasion. I think both did an excellent job promoting a message to the ppl, and both did excellent variations of the song :)
cicalinarrot -Omg, it was the only nice Lennon’s song (without the Beatles)
slytherinspy1960 -we should always fight for freedom whether it is here in our own country or elsewhere. This is an amazing tribute to not only the people of Darfur but also the memory of john Lennon. rip john Lennon, may your words touch many more.
browndd -im not sure where you learned your political history buy your are way off in you are describing socialist idea as being capitalist and in fact green day are very good capitalist just look at how much money there making and so you know taxes are not used to line the pockets of politicians but rather to make sure when you get rubbed there are cops and medical personnel to tend to you and to cap it all off their such a thing as freedom of speech and no us person has ever been arrested for speaking out
SCORCH6200000 -This is almost if not as good as John Lennon's version, Green Day did this song good
Again this shows the responses to his work and how the audience feels that this is as good as John Lennon’s version as it has been so well made. In the group of comments made just above they even start to talk about the big issue as it has shown how well made it is. if they did think that the artist done s good job with the song then they are complimenting the music video director as well.
Samuel Bayer is a truly brilliant music video director as his colours which are used in his videos are really clever as they help promote the song as well as the artist. His ideas of which he uses in his videos of editing techniques and lighting ideas are very clever as they help to affect you while you are watching the music video. Finally his narratives and concepts are truly original in the way that he has created narratives such as the “wake me up when September ends” as it had such a clever narrative and it did make you feel a bit sad. His concepts as well are truly clever as they again are original as in the music video “saint out of me” this is just an idea of what saints might look like. Overall I think Samuel Bayer provides a good viewpoint of what his imagination is like and how he puts across his ideas.
Samuel Bayer was born on 17th February 1965, since then he has directed music videos for many famous artists including Green Day, Marylin Manson, Nirvana and The Rolling Stones. Bayer graduated from New York’s school of Visual Arts in 1987 with a degree in fine arts, he then moved to Los Angeles in 1991 where he was to direct he first famous music video for the rock group Nirvana. After Bayer had directed the Nirvana music video of “Smells like Teen Spirit” he then became popular with rock groups in the alternative rock era. Bayer has become hugely successful in more recent years as well as he was nominated and won the MTV Video Music Award for Best Direction in 2005 for his work with Green Day on their song “Wake me up when September ends”, “Holiday”, Jesus of Suburbia” and “Holiday”. If that wasn’t enough 2 years later he won the same award, and working with Justin Timberlake, Good Charlotte and once again Green Day.
Bayer’s career has not just spread over music video he has been involved in many other forms of media as well. Bayer has also done work for advertising companies including Coca- Cola, Toyota, Intel, Cadillac, Acura, Nissan, Mercedes-Benz, Pepsi Cola, Lincoln Aviator, Sony, The U.S. Army and Jeep. Again in doing this some of his adverts have won awards for being truly creative. Bayer has now been selected to direct the new revamp of the film “A Nightmare on Elm Street” in 2010. He has also said that he will either start work on “Fiasco Heights” a new film or he will start work on an adaption on a comic book adaptation.
Bayer’s style of music video ranges from narratives to concepts as well. An example of Bayer’s Narrative work is the song “Wake Me up When September Ends”. This is a very clever music video because at the start of the video there is not any sound and that is because there is a scene in which we see 2 characters in a field with some beautiful flowers around them and they are talking saying how they love each other really much. As the video progresses we do eventually start to hear the song and while the song is going the narrative continues, but concluding in another scene where there is no music but this time the layout is very different, the lighting is still the sun but they are arguing how he went into the army. One thing I noticed about this video that the lighting always seemed to stay the same; this was clever as it gave you the feeling that it was all together. The colour in the video was much different as at the beginning of the video we saw a field of flowers of which was extremely colourful and nice but as the video progresses to when he is at war the colours have changed.
Some of Bayer’s video have a lot of interesting lighting techniques like in “Wake me up when September ends” there was a constant light when they were outside, another good example of this lighting idea is The Rolling Stones “Saint out of me” this follows the same principles as it has a sort of darker lighting and there is an effect which makes the colours contrast a bit more which again goes really well with his idea of the lighting. The colours of the video are quite dull there are no major colours which stand out above the others. Again this is a concept and not a narrative as there is resounding storyline, it is just an idea. The performance part of the music video is very good as it shows of the artists themselves due to the fact that the lead singer is getting into the song and is dancing around a bit.
http://www.youtube.com/watch?v=qUp4ej8bVzg
Bayer’s use of lighting is very effective as it shows the artists in a good response but he also uses editing techniques as well, in the video by Green Day “Boulevard of Broken Dreams” we see the singers of green day get out of a car and start walking while we are seeing this we also see an editing technique of which flashes an old school kind of look, this effect go on throughout the whole of the video but it is still really effective. As I said earlier the lighting of Bayer’s videos are usually quite interesting and this is no exception, the video as well as having the edit effect they have very clever lighting in which is either very light or dark, the colours as well are also very dark and low, it is almost like he is trying to set a sort of depression mood in the song. The performance side of the song is very good and I think it promotes the artists well as the lighting shows them quite dark but for some reason we feel like these are good people, I think it is because they walk past lots of people and we see them as by themselves and we feel sorry for them.
Bayer’s use of the music is very good but he also uses something else other than the music and this is some of the video itself. “Working class hero” by Green day shows what I mean as at the beginning of the music video we do not go straight into the song we hear a bit about the working class as this song was originally recorded by John Lennon talking about how the working class are getting ignored. Again the same points apply as the lighting is very dark and they have used the editing effect as well of black and white. The black and white technique is good as it backs up what the video is trying to say.
Below are some audience responses to some of Samuel Bayer’s work of “Wake Me up when September ends” this is how the audience has responded to his work.
DavidLovesAmber1 -this song kicks ass but why can’t she understand he did it for a good cause?
kitisurhomie -a work of art :)
sgttysar -@crossfiretl2 Army is Scout sniper I imagine Marines are to but idk anything about marines im Army HOOAH
SahBillieJoeLover -I love this song +_______+
matt2ndchannel -this is a great video
timeassassin32 -what the hell happened in the video what did he do
ironhide891 -@redcell64 cuz he said that he would never leave her and then he went to war i guess
ironhide891 -@caniblezombie me to and it is a f**king beautiful song
10metube01 -women....
MrEdbadluck -hehe its funny when the uploaded say this is her/his lifetime goal
Klenki89 -make love not war, it was stupid so sign up for the army in the first place. If you fight, it should be your last choice(like if you were forced to fight for your existence). The ones who volunteer is just looking for a problem to solve, to give their life’s more meaning (at least they think it does). Who want to live without their father?
-Why did your father die?
-Because he was a little boy and wanted to fight with guns, and didn’t think of the consequences....
MrEdbadluck -I don’t like wars too because of the casualties, but u don’t have to say it is to make their life more meaningful ,dying is very painful u know, see on the bright side ok? the army are fighting the terrorists to make sure the terrorists incident doesn’t happen, although I’m not supporting both side ,so don’t say things like that ok? cheer up buddy
Klenki89 -make love not war, that’s the reason it was stupid to sign up for the army in the first place. you should be called to the army, not volunteer. The ones who volunteer is just looking for a problem to solve, to make their lives more valuable. I pity the families and friends who have to go through that:
-Why did you daddy die?
-because W bush was angry at Saddam Hussein..
Make love not war!!
lovelace92 -joined the army
lovelace92- she does at the end
As you can see the audience have really gotten involved with Bayer’s narrative and have really enjoyed his idea of having a deep and meaningful narrative. There are many other audience responses that have come back on Bayer’s work such as Green days “Working class hero”
1039SmthdOutSlpyHrs -don’t compare the two artists: one is punk pop, the other is British invasion. I think both did an excellent job promoting a message to the ppl, and both did excellent variations of the song :)
cicalinarrot -Omg, it was the only nice Lennon’s song (without the Beatles)
slytherinspy1960 -we should always fight for freedom whether it is here in our own country or elsewhere. This is an amazing tribute to not only the people of Darfur but also the memory of john Lennon. rip john Lennon, may your words touch many more.
browndd -im not sure where you learned your political history buy your are way off in you are describing socialist idea as being capitalist and in fact green day are very good capitalist just look at how much money there making and so you know taxes are not used to line the pockets of politicians but rather to make sure when you get rubbed there are cops and medical personnel to tend to you and to cap it all off their such a thing as freedom of speech and no us person has ever been arrested for speaking out
SCORCH6200000 -This is almost if not as good as John Lennon's version, Green Day did this song good
Again this shows the responses to his work and how the audience feels that this is as good as John Lennon’s version as it has been so well made. In the group of comments made just above they even start to talk about the big issue as it has shown how well made it is. if they did think that the artist done s good job with the song then they are complimenting the music video director as well.
Samuel Bayer is a truly brilliant music video director as his colours which are used in his videos are really clever as they help promote the song as well as the artist. His ideas of which he uses in his videos of editing techniques and lighting ideas are very clever as they help to affect you while you are watching the music video. Finally his narratives and concepts are truly original in the way that he has created narratives such as the “wake me up when September ends” as it had such a clever narrative and it did make you feel a bit sad. His concepts as well are truly clever as they again are original as in the music video “saint out of me” this is just an idea of what saints might look like. Overall I think Samuel Bayer provides a good viewpoint of what his imagination is like and how he puts across his ideas.
Textual Analysis of 2 Contempary Music Videos
Green Day- "21 Guns"
Directed by- Marc Webb
On May 25 2009 the artists Green Day released their new song 21 Guns on ITunes and then again on CD on July 14. The song Green Day 21 Guns was written by the band. Green Day is usually a punk rock but they have been known to do acoustic songs as well. The music video of 21 Guns was recorded in June 6 in Los Angeles California, it premiered on MySpace on June 22.
The music video is set in a house were we see 2 people a male and a female. The male is sitting on a chair holding what appears to be an empty bullet. The man drops the bullet and when it hits the floor the music begins to start. The 2 main points in the video which tells us what it is about is the bullet and the female walks over to the window to see police lights. From this we can guess that these people have done something wrong and this is confirmed when bullets then start penetrating the house, hence the name of the track 21 Guns. The music video itself was directed by Marc Webb who has done many other pieces of work for people like My Chemical Romance, Snow Patrol and Maroon 5.
In the music video as the director Marc Webb will make sure that Misc-en-Scene is exactly the way he wants it as this is one of the most important factor in making a music video. In 21 Guns the misc en scene is a white room in a house. Some of the props which they use are a mirror a phone and a fish tank. One of the props used at the beginning of the video is a bullet. The bullet seems to signify that something is not right as the person who is holding it is staring at it, plus the fact that it is a bullet. Another prop which is used in the video is a phone. The phone is used by the woman who sees that it is ringing and answers it; after she has answered it she throws it into the fish tank. The costumes in which the 2 characters are wearing are both quite dark but are very individual as they are dark but it makes you feel sorry for them.
The cinematography in the video is very little movement there is very rarely a fast and speedy movement however they do use a slow motion filter which slows all of the shots down, with fast action happening but it is slowed down this looks effective as well as giving the director more time to get more shots of the action. The lighting of the room is fairly well light as it makes it look more like a real house, however half way through the video the lighting changes to just a solid beam of light over the 2 characters. One of the most important things about cinematography is the camera shots. In this video the camera shots used are mainly close ups and mid shots to show the characters facial expressions as to what is happening. There is also use of a crabbing shot which is used very effectively as it circles the 2 characters very slowly but it also does the same thing with the lead singing of Green Day (Billie Joe Armstrong). In the video when the band are performing they are performing in the house as well, when the crabbing shot of the characters begins they do the same thing with the lead singer, the light on the characters is exactly the same as the singer but the only difference between the 2 shots is that in the shot of the characters you see bullet hole penetrate the wall and allow very small holes of light, and when the lead singer sings you just see things being destroyed not the bullet holes.
As I said earlier there are a few good uses of visual effects, the most obvious one is the slow motion movement shot which are used in some of the shots. This gives the audience more of a chance to see things which should be happening much faster. The second visual effect which I thought was very effective was to do with the lighting. At 3 minutes and 10 seconds the lighting changes, this is a very big dramatic changing of the light and it changes the whole song. The lighting then becomes just on top of the characters so like a spot light, and everything else just becomes dark, the focus is just on the characters as they kiss. Apart from the shot with the lead singer there isn’t that much slow motion used on the band.
In most music videos there is usually some reference between the song lyrics and the song visual, usually in film and TV there is a good strong link between the music and the visuals, for example in the TV series Friends the song “I’ll be there for you” by the Rembrandts has a deep effect as the song title is I’ll be there for you and it is about friends who you can imagine will be there for you. The visuals and the lyrics in this song fit fairly well as the song is called 21 guns, and in the video they are getting shot by 21 guns and so this is the link.
As well as the lyrics having to have some reference to the video so does the music itself, as without these two things then the song will not sell. The relationship between the song and the video is that in the song there is not a very fast pace, which is unusually for this band as they usually do more fast beat songs. In the song we do not see a fast paced edit and even when the song itself picks up it doesn’t even come out of using the slow motion which makes you think that this song is still a slow paced song.
Some music video have tried using experimental ideas of colour or possibly something else, sometimes when people try these ideas they work out really well, some people have seen these ideas and know that these have worked well and so decided to copy what this person has done but use it as their own. This is called intertextuality. In Green Day’s 21 guns there are several incidents of intertextuality for example uses of shot types and use of spot light, but overall it has made something that is all together very individual. This is because I think that the song is very individual as well, because it is a slow song and does not have up-beat tempo and yet it is a rock song.
As music videos have been around for nearly a century people usually will associate certain types of video with certain music so for example if it was a rock song you would expect a quick cut to the next shot and lots of dark colours and possibly even a bit violent. 21 guns is a slow paced rock song which surprisingly works well together as usually there isn’t a slow paced rock songs as they don’t work. With the slow motion showing the slow pace of the song it also works very well with the upbeat chorus and of course works well with the verses as they are not so much rock.
Music video’s tend to come under 1 of 3 genres the first being Performance, the second being narrative and the last being concept. A lot of music videos these days tend to be a mixture of all 3 for example Bjork- all is full of love, this is a concept as it is just saying that female robots could have sex however it could also be a narrative as well as there is a bit of a story to it. With 21 guns you could say it was a bit of all 3 as there is a feel of concept to it as the room in which they are in feels original, but again it could just as equally be a narrative as they start off sat on a chair and looking out of the window and then move to be kissing each other. Finally it could also be a performance as it the band is in the music video and is singing to the song.
As the song is what the band are trying to sell and the video is a promotion for the song, the video is not just a promotion of the song it is also a promotion for the act themselves as if it shows them in a good light then people will be more inclined to buy their music. The music video for 21 guns is a very good representation to the song as it shows the rock side of the song well and also shows the quite parts to the song as well but the video links in the two parts of the song making the song fit together very nicely. The song also promotes the band very well as well as it shows them as the non bias people not actually taking part in the video but can sympathize for both sides of the argument which is taking place.
The intended audience of this song are young adult and teenagers as they band are quite a cool looking group plus the music in which they play would appeal to teenagers.
Nickelback- "Rockstar"
Directed by- Dori Oskowitz
Nickelback are a hugely popular and well selling rock band which was formed in 1995 by Chad Kroeger, Mike Kroeger, Ryan Peake. Since then they have had major success with the songs “How you remind me”, Photograph” and many others. One video which they have produced though has been a major success, this video and song is called Rockstars. The songs original release on the 22nd august 2006 had not had much of a success as it had reached various points on the charts but had not done anything special. On the 2nd June 2007 they released a music video for both this song and “Far away”. When they had made the music video which it was directed by Dori Oskowitz it had been a huge success as it had increased sale dramatically. The song itself had reached number 3 on ITunes most downloaded song plus it had also reached number 1 on ITunes most downloaded music video. The song had then become a big success as it had reached charts which it hadn’t got to the first time around.
The misc-en-scene of the music video is a tricky one to answer as there are so many different scenes but I can talk about the actors in each shot. In each shot there is always a different person or persons having said that there are a few people how get repeated. The music video is a group of shots which consist of different people miming the words to the song; these people consist of celebrities as well as just normal people. The celebrities are usually in a unknown location but with the normal people they are in famous locations, for example there is a older man standing outside the houses of parliament, there is also a semi naked cowboy which is in times square in New York. There is also no use of costumes as everyone always uses just their own cloths, which is effective as it feels like the video was easy to make.
Again with cinematography there are no real clever effects and no CGI or anything as it is just normal shots perfectly in synch with the video. There are no sudden movements in each shot there is only a slow movement of zooming in or possibly out and sometimes there is no movement what so ever. However there are fairly quick cuts as they have to be if they are lip synching. The song I feel has influenced the visuals as the song is talking about how everyone wants to be a Rockstars and how they would do anything to get it, this in turn has been interpreted by the director by getting loads of normal people and getting them to sing the song, they also use celebrities to show that even people who have a lot of money would still like to be a Rockstars.
There are no incredible visual effects but there are clever editing techniques. The first technique they have used is a lip synching one as this is perfectly in time with the visuals. They have also used quick cuts to go throughout the song which this is very effective as it shows all the people who want to be Rockstars.
The relationship between the lyrics and the visuals is a very important one as it is a very big link, the link between the lyrics and the visuals is that it is showing you all the people who want to be Rockstars, and in the song they talk about how everyone wants to be a Rockstar and what they have to do to get it and what it is like being it.
Another link between is the music and the visuals. This is a very important one as without this the video could be dreadful; as if the music does not go with the visuals then the promotion of the song isn’t very good. When you look at this genre of music which is rock you would expect to see a performance from the band itself and also have probably woman dancing around, however this song has changed its music video genre as in doing this it has made the genre of music video fit with the song. With the music you have a specific target audience and this is what you have to target it to, when making the music video you have to make sure that you don’t cut down you target audience as if you do the promotion will not work, this is what the song and video has done. The song has appealed to its target market but when creating the music video, it has appealed to a wider range of audience resulting in a new market for the song and in doing this they have been successful with it. The relationship between the lyrics is the audience are with the people in the video as they wouldn’t mind being Rockstars, the music is a rocky song and so the people in the video are either dancing like a Rockstar would want them to dance or pretending that they are in fact a real Rockstar.
There is no real use of intertextuality as the video is made up of lip synching and from there the director has said that we could make a whole video out of lip synching, this is a very original idea which is why it has sold so many copies of the song, there is nothing which is really coping anyone as they have just taking a standard idea or possibly even a law in music video and have just taken it to a new level.
The song is a very rocky song as has lots of genre characteristics to it. For example when you think of a rock song like this you would expect to have dancing woman or something else but in this song the genre characteristics of the video have been thrown out the window as it is nothing like what a normal rock video would be like. Having said that there are certain parts of the video which are associated with rock videos. These are that everyone is dancing like a Rockstar; the second is some of the people in the music video are pretending that they have a guitar and are pretending that they are a Rockstar. There is also a small characteristic in the song as the song talks about drugs in the chorus which again is associated with a Rockstar. That part of the song was blanked out during day time as it deemed to be offensive and inappropriate for children.
The video itself is not really under any of the titles but you could argue that it is as well. I believe that the song could be described as a concept as it is an idea and people have gotten involved with it. I think what it really is though is a performance. I think it is a performance as it has loads of people just performing themselves as if they were Rockstars, but the strange thing is about the performance is that none of the performers are part of the band until the very end when we see the band performing on stage but apart from that they have managed to make a success of a song by not including themselves in the video.
The image of the band has probably gone up in this video as it is a good song and it is a good video however you could argue that they did not appear in the video so how could this possibly make them more famous? Well the song itself advertises the bands voice and general style of music which shows them in a good light and will promote themselves in a small light, but what they have really done here is that they have promoted their band more than anything so that people will enjoy their music and will come back and listen for more, which is what they want to happen. The music video itself again is not advertising the individual people it is advertising the band and their style of music.
The intended audience for the song is everyone as it has a wide appeal of lots of people; it could appeal to teenagers but equally as much to adults and young adults. This is what the music video has done, the director knows what the target audience is and has pushed the song towards the target audience. The reason why it appeal to a lot of ages is because it is not solely a rock song as it is talking about Rockstars and saying how it would be good to be one as you would have lots of money.....etc, and in doing this, this has made people think yeah it wouldn’t be bad. What I am trying to say here is that the music video has the same or possibly a wider range of audience which is unusually because it doesn’t usually work this way.
In conclusion I believe the music video is a huge success due to its wide audience appeal and that how it makes you watch the video to see if there are any celebrities who you know. It also is successful because it has a good song in the back ground, if the song had not of reached such point to begin with I do not think that the song would of been a huge success.
Directed by- Marc Webb
On May 25 2009 the artists Green Day released their new song 21 Guns on ITunes and then again on CD on July 14. The song Green Day 21 Guns was written by the band. Green Day is usually a punk rock but they have been known to do acoustic songs as well. The music video of 21 Guns was recorded in June 6 in Los Angeles California, it premiered on MySpace on June 22.
The music video is set in a house were we see 2 people a male and a female. The male is sitting on a chair holding what appears to be an empty bullet. The man drops the bullet and when it hits the floor the music begins to start. The 2 main points in the video which tells us what it is about is the bullet and the female walks over to the window to see police lights. From this we can guess that these people have done something wrong and this is confirmed when bullets then start penetrating the house, hence the name of the track 21 Guns. The music video itself was directed by Marc Webb who has done many other pieces of work for people like My Chemical Romance, Snow Patrol and Maroon 5.
In the music video as the director Marc Webb will make sure that Misc-en-Scene is exactly the way he wants it as this is one of the most important factor in making a music video. In 21 Guns the misc en scene is a white room in a house. Some of the props which they use are a mirror a phone and a fish tank. One of the props used at the beginning of the video is a bullet. The bullet seems to signify that something is not right as the person who is holding it is staring at it, plus the fact that it is a bullet. Another prop which is used in the video is a phone. The phone is used by the woman who sees that it is ringing and answers it; after she has answered it she throws it into the fish tank. The costumes in which the 2 characters are wearing are both quite dark but are very individual as they are dark but it makes you feel sorry for them.
The cinematography in the video is very little movement there is very rarely a fast and speedy movement however they do use a slow motion filter which slows all of the shots down, with fast action happening but it is slowed down this looks effective as well as giving the director more time to get more shots of the action. The lighting of the room is fairly well light as it makes it look more like a real house, however half way through the video the lighting changes to just a solid beam of light over the 2 characters. One of the most important things about cinematography is the camera shots. In this video the camera shots used are mainly close ups and mid shots to show the characters facial expressions as to what is happening. There is also use of a crabbing shot which is used very effectively as it circles the 2 characters very slowly but it also does the same thing with the lead singing of Green Day (Billie Joe Armstrong). In the video when the band are performing they are performing in the house as well, when the crabbing shot of the characters begins they do the same thing with the lead singer, the light on the characters is exactly the same as the singer but the only difference between the 2 shots is that in the shot of the characters you see bullet hole penetrate the wall and allow very small holes of light, and when the lead singer sings you just see things being destroyed not the bullet holes.
As I said earlier there are a few good uses of visual effects, the most obvious one is the slow motion movement shot which are used in some of the shots. This gives the audience more of a chance to see things which should be happening much faster. The second visual effect which I thought was very effective was to do with the lighting. At 3 minutes and 10 seconds the lighting changes, this is a very big dramatic changing of the light and it changes the whole song. The lighting then becomes just on top of the characters so like a spot light, and everything else just becomes dark, the focus is just on the characters as they kiss. Apart from the shot with the lead singer there isn’t that much slow motion used on the band.
In most music videos there is usually some reference between the song lyrics and the song visual, usually in film and TV there is a good strong link between the music and the visuals, for example in the TV series Friends the song “I’ll be there for you” by the Rembrandts has a deep effect as the song title is I’ll be there for you and it is about friends who you can imagine will be there for you. The visuals and the lyrics in this song fit fairly well as the song is called 21 guns, and in the video they are getting shot by 21 guns and so this is the link.
As well as the lyrics having to have some reference to the video so does the music itself, as without these two things then the song will not sell. The relationship between the song and the video is that in the song there is not a very fast pace, which is unusually for this band as they usually do more fast beat songs. In the song we do not see a fast paced edit and even when the song itself picks up it doesn’t even come out of using the slow motion which makes you think that this song is still a slow paced song.
Some music video have tried using experimental ideas of colour or possibly something else, sometimes when people try these ideas they work out really well, some people have seen these ideas and know that these have worked well and so decided to copy what this person has done but use it as their own. This is called intertextuality. In Green Day’s 21 guns there are several incidents of intertextuality for example uses of shot types and use of spot light, but overall it has made something that is all together very individual. This is because I think that the song is very individual as well, because it is a slow song and does not have up-beat tempo and yet it is a rock song.
As music videos have been around for nearly a century people usually will associate certain types of video with certain music so for example if it was a rock song you would expect a quick cut to the next shot and lots of dark colours and possibly even a bit violent. 21 guns is a slow paced rock song which surprisingly works well together as usually there isn’t a slow paced rock songs as they don’t work. With the slow motion showing the slow pace of the song it also works very well with the upbeat chorus and of course works well with the verses as they are not so much rock.
Music video’s tend to come under 1 of 3 genres the first being Performance, the second being narrative and the last being concept. A lot of music videos these days tend to be a mixture of all 3 for example Bjork- all is full of love, this is a concept as it is just saying that female robots could have sex however it could also be a narrative as well as there is a bit of a story to it. With 21 guns you could say it was a bit of all 3 as there is a feel of concept to it as the room in which they are in feels original, but again it could just as equally be a narrative as they start off sat on a chair and looking out of the window and then move to be kissing each other. Finally it could also be a performance as it the band is in the music video and is singing to the song.
As the song is what the band are trying to sell and the video is a promotion for the song, the video is not just a promotion of the song it is also a promotion for the act themselves as if it shows them in a good light then people will be more inclined to buy their music. The music video for 21 guns is a very good representation to the song as it shows the rock side of the song well and also shows the quite parts to the song as well but the video links in the two parts of the song making the song fit together very nicely. The song also promotes the band very well as well as it shows them as the non bias people not actually taking part in the video but can sympathize for both sides of the argument which is taking place.
The intended audience of this song are young adult and teenagers as they band are quite a cool looking group plus the music in which they play would appeal to teenagers.
Nickelback- "Rockstar"
Directed by- Dori Oskowitz
Nickelback are a hugely popular and well selling rock band which was formed in 1995 by Chad Kroeger, Mike Kroeger, Ryan Peake. Since then they have had major success with the songs “How you remind me”, Photograph” and many others. One video which they have produced though has been a major success, this video and song is called Rockstars. The songs original release on the 22nd august 2006 had not had much of a success as it had reached various points on the charts but had not done anything special. On the 2nd June 2007 they released a music video for both this song and “Far away”. When they had made the music video which it was directed by Dori Oskowitz it had been a huge success as it had increased sale dramatically. The song itself had reached number 3 on ITunes most downloaded song plus it had also reached number 1 on ITunes most downloaded music video. The song had then become a big success as it had reached charts which it hadn’t got to the first time around.
The misc-en-scene of the music video is a tricky one to answer as there are so many different scenes but I can talk about the actors in each shot. In each shot there is always a different person or persons having said that there are a few people how get repeated. The music video is a group of shots which consist of different people miming the words to the song; these people consist of celebrities as well as just normal people. The celebrities are usually in a unknown location but with the normal people they are in famous locations, for example there is a older man standing outside the houses of parliament, there is also a semi naked cowboy which is in times square in New York. There is also no use of costumes as everyone always uses just their own cloths, which is effective as it feels like the video was easy to make.
Again with cinematography there are no real clever effects and no CGI or anything as it is just normal shots perfectly in synch with the video. There are no sudden movements in each shot there is only a slow movement of zooming in or possibly out and sometimes there is no movement what so ever. However there are fairly quick cuts as they have to be if they are lip synching. The song I feel has influenced the visuals as the song is talking about how everyone wants to be a Rockstars and how they would do anything to get it, this in turn has been interpreted by the director by getting loads of normal people and getting them to sing the song, they also use celebrities to show that even people who have a lot of money would still like to be a Rockstars.
There are no incredible visual effects but there are clever editing techniques. The first technique they have used is a lip synching one as this is perfectly in time with the visuals. They have also used quick cuts to go throughout the song which this is very effective as it shows all the people who want to be Rockstars.
The relationship between the lyrics and the visuals is a very important one as it is a very big link, the link between the lyrics and the visuals is that it is showing you all the people who want to be Rockstars, and in the song they talk about how everyone wants to be a Rockstar and what they have to do to get it and what it is like being it.
Another link between is the music and the visuals. This is a very important one as without this the video could be dreadful; as if the music does not go with the visuals then the promotion of the song isn’t very good. When you look at this genre of music which is rock you would expect to see a performance from the band itself and also have probably woman dancing around, however this song has changed its music video genre as in doing this it has made the genre of music video fit with the song. With the music you have a specific target audience and this is what you have to target it to, when making the music video you have to make sure that you don’t cut down you target audience as if you do the promotion will not work, this is what the song and video has done. The song has appealed to its target market but when creating the music video, it has appealed to a wider range of audience resulting in a new market for the song and in doing this they have been successful with it. The relationship between the lyrics is the audience are with the people in the video as they wouldn’t mind being Rockstars, the music is a rocky song and so the people in the video are either dancing like a Rockstar would want them to dance or pretending that they are in fact a real Rockstar.
There is no real use of intertextuality as the video is made up of lip synching and from there the director has said that we could make a whole video out of lip synching, this is a very original idea which is why it has sold so many copies of the song, there is nothing which is really coping anyone as they have just taking a standard idea or possibly even a law in music video and have just taken it to a new level.
The song is a very rocky song as has lots of genre characteristics to it. For example when you think of a rock song like this you would expect to have dancing woman or something else but in this song the genre characteristics of the video have been thrown out the window as it is nothing like what a normal rock video would be like. Having said that there are certain parts of the video which are associated with rock videos. These are that everyone is dancing like a Rockstar; the second is some of the people in the music video are pretending that they have a guitar and are pretending that they are a Rockstar. There is also a small characteristic in the song as the song talks about drugs in the chorus which again is associated with a Rockstar. That part of the song was blanked out during day time as it deemed to be offensive and inappropriate for children.
The video itself is not really under any of the titles but you could argue that it is as well. I believe that the song could be described as a concept as it is an idea and people have gotten involved with it. I think what it really is though is a performance. I think it is a performance as it has loads of people just performing themselves as if they were Rockstars, but the strange thing is about the performance is that none of the performers are part of the band until the very end when we see the band performing on stage but apart from that they have managed to make a success of a song by not including themselves in the video.
The image of the band has probably gone up in this video as it is a good song and it is a good video however you could argue that they did not appear in the video so how could this possibly make them more famous? Well the song itself advertises the bands voice and general style of music which shows them in a good light and will promote themselves in a small light, but what they have really done here is that they have promoted their band more than anything so that people will enjoy their music and will come back and listen for more, which is what they want to happen. The music video itself again is not advertising the individual people it is advertising the band and their style of music.
The intended audience for the song is everyone as it has a wide appeal of lots of people; it could appeal to teenagers but equally as much to adults and young adults. This is what the music video has done, the director knows what the target audience is and has pushed the song towards the target audience. The reason why it appeal to a lot of ages is because it is not solely a rock song as it is talking about Rockstars and saying how it would be good to be one as you would have lots of money.....etc, and in doing this, this has made people think yeah it wouldn’t be bad. What I am trying to say here is that the music video has the same or possibly a wider range of audience which is unusually because it doesn’t usually work this way.
In conclusion I believe the music video is a huge success due to its wide audience appeal and that how it makes you watch the video to see if there are any celebrities who you know. It also is successful because it has a good song in the back ground, if the song had not of reached such point to begin with I do not think that the song would of been a huge success.
Purposes of Music Videos
What Is a Music Video?
A music video is a means of promoting a song which a band has made. Most music videos have the artist in the video as it is their song and this would help promote the artist as well as the song. A prime example of this promotional achievement would be Michael Jackson. Michael Jackson has the world record for the most copies of an album sold. This album of course was called “Thriller”. “Thriller” the album had cost $750,000 just to make. Jackson himself had written some of the songs in the album including “Beat It” and “Billie Jean”, but his most successful song was Thriller. The song thriller was recorded during April up to November in 1982. For the first year the song had not sold much as the last album “Off the Wall”. In recent years music videos had been quite successful due to the new release of the music channel “MTV” which was released in 1982.
Promotion
The promotion of the song is all in the music video, as this is how people will remember the song by the video. This is called music representation. Music representation is a visual format of what the song is about, this could be lots of different formats as this depends on how the director sees and feels about the song.
Extension of Outlets
The extension of outlets means where the song will be played, for example the most obvious place for a music video MTV. The extension of outlets is basically where about the song will be advertised. Some of the most obvious choices are MTV, VH1, and TMF but a lot of artists will also put their song on internet video sites such as YouTube. These again are ways of advertising to the target audience. In turn this makes the audience want to buy the song and it will be waiting for them on places like I-tunes or possible be able to download it off of your phone.
Extension of Income
One of the tags which comes with a music video is an extension of income because the advertisement will get advertise the artist and the song which in turn will make more people buy the album or single which then causes the album to get re-noticed and so therefore begins to sell more copies. As I said earlier Michael Jacksons “Thriller done this well as the song was out for a year but then when the music video was made it became the world’s biggest selling album to date. The money is also used to recuperate money lost from making the video.
Links to Film or TV
Some artists will work together with films and TV programs to make more of an advertisement. When Transformers was released the rock band Linkin Park joined forces with the film and allowed their song to be played this in turn giving them more advertisement. Other artists may wish to advertise through programs such as the X factor.
MTV
As I said earlier music videos were created as an advertising purpose, the biggest of these advertising would be MTV or Music Video Television. MTV’s history began in 1977 when Warner Cable (A division of Warner Communications) decided to make the first 2 way cable TV system; one of these channels was a music channel which featured footage from artist’s concerts. The original idea for MTV came from a man called Robert Pittman, Pittman had tested his idea by going on air on a show called “Pop clips” which he had produced and hosted. People had really enjoyed it and thought that this was a good show. Pittman then later became chief executive officer of MTV Networks.
First Music Video
The first music video was not shown on TV it was shown in a concert while the band were performing. The idea of Music videos have been around since 1894 this was when the first music video was created. It was created by Edward Masen and Joe Stern who came up with the idea of promoting their song by using still images, they done this on one of their songs “The Little Lost Child”. The idea was that when they were playing their song they would have a series of still images being shown. Which is exactly what they did, they had the images of a blurred kitten this was considered to be the first music video. An example of a music video before the release of MTV was “A Hard Day’s Night” by the Beatles. This was not just a music video they also released a feature film with the same title as the song.
History of Music Video Channels
MTV was what made music videos big but it wasn’t the very first music video program, The first music video program was in Sydney, Australia. The show was called “sounds” and was released in 1974 and was hosted by the former radio DJ Graham Webb. The show was aimed at mainly teenagers at was aired every week on Sydney's ATN-7 on Saturday mornings, the show was initially called “sounds unlimited” but then got shortened to just “sounds”. The host of the show Webb was running out of music videos and so turned to Russell Mulcahy a newsroom staffer, Webb asked him to make some new material by recording some video to go with some of the music. Mulcahy had had so much success from these videos that he quit his job, and from his success he began to direct music videos for Stylus, Marcia Hines, Hush and AC/DC. Mulcahy had some early success and so moved to Britain after already directing songs for XTC’s “Making Plans for Nigel” and The Buggles “Video Killed the Radio Star” which became the first music video to be played on MTV.
Top of the Pops
Top of the Pops is one of the longest running shows on the BBC and was also one of the most successful. Top of The Pops started to air in the late 1970’s and then got moved to Thursday’s on BBC 1 and then got moved to Fridays in 1996 before being finally moved to Sundays in 2005.
Some of the first most succesful music video's
Some of the first most succesful music videos were in the 70's. one of which was made by Queen this was "Bohemian Rhapsody" this amazed audiences because of the song amazing use of different beats plus it was also noted for its music video as it was shot entirely on one tape and after they had added in a few efiting techniques and they were finished, on youtube alno it has had over 318 million views.. Another famous music video was done by the Beatles, this was called "Strawberry Fields Forever" this was recorded in 1967 and again was a huge success getting well over 1 million views on youtube.
List of Music Video Stations
• 40 TV
• Alt TV
• BET
• bpm:tv
• Bubble Hits
• C4
• Channel O
• Channel [V]
• Channel [U]
• CMC-TV
• CMC
• CMT • Fly Music
• Fuse TV
• Gospel Music Channel
• GAC
• IMF
• Juice TV
• Kerrang! TV (heavy metal)
• MAD (Music All Day)
• MCM
• MTV
• Much Music
• Music 24 • NME TV
• PMC
• Q TV
• Spirit
• TMF
• Tempo TV
• The Box
• The Tube
• TVU
• VH1
• VIVA
• Worship
A music video is a means of promoting a song which a band has made. Most music videos have the artist in the video as it is their song and this would help promote the artist as well as the song. A prime example of this promotional achievement would be Michael Jackson. Michael Jackson has the world record for the most copies of an album sold. This album of course was called “Thriller”. “Thriller” the album had cost $750,000 just to make. Jackson himself had written some of the songs in the album including “Beat It” and “Billie Jean”, but his most successful song was Thriller. The song thriller was recorded during April up to November in 1982. For the first year the song had not sold much as the last album “Off the Wall”. In recent years music videos had been quite successful due to the new release of the music channel “MTV” which was released in 1982.
Promotion
The promotion of the song is all in the music video, as this is how people will remember the song by the video. This is called music representation. Music representation is a visual format of what the song is about, this could be lots of different formats as this depends on how the director sees and feels about the song.
Extension of Outlets
The extension of outlets means where the song will be played, for example the most obvious place for a music video MTV. The extension of outlets is basically where about the song will be advertised. Some of the most obvious choices are MTV, VH1, and TMF but a lot of artists will also put their song on internet video sites such as YouTube. These again are ways of advertising to the target audience. In turn this makes the audience want to buy the song and it will be waiting for them on places like I-tunes or possible be able to download it off of your phone.
Extension of Income
One of the tags which comes with a music video is an extension of income because the advertisement will get advertise the artist and the song which in turn will make more people buy the album or single which then causes the album to get re-noticed and so therefore begins to sell more copies. As I said earlier Michael Jacksons “Thriller done this well as the song was out for a year but then when the music video was made it became the world’s biggest selling album to date. The money is also used to recuperate money lost from making the video.
Links to Film or TV
Some artists will work together with films and TV programs to make more of an advertisement. When Transformers was released the rock band Linkin Park joined forces with the film and allowed their song to be played this in turn giving them more advertisement. Other artists may wish to advertise through programs such as the X factor.
MTV
As I said earlier music videos were created as an advertising purpose, the biggest of these advertising would be MTV or Music Video Television. MTV’s history began in 1977 when Warner Cable (A division of Warner Communications) decided to make the first 2 way cable TV system; one of these channels was a music channel which featured footage from artist’s concerts. The original idea for MTV came from a man called Robert Pittman, Pittman had tested his idea by going on air on a show called “Pop clips” which he had produced and hosted. People had really enjoyed it and thought that this was a good show. Pittman then later became chief executive officer of MTV Networks.
First Music Video
The first music video was not shown on TV it was shown in a concert while the band were performing. The idea of Music videos have been around since 1894 this was when the first music video was created. It was created by Edward Masen and Joe Stern who came up with the idea of promoting their song by using still images, they done this on one of their songs “The Little Lost Child”. The idea was that when they were playing their song they would have a series of still images being shown. Which is exactly what they did, they had the images of a blurred kitten this was considered to be the first music video. An example of a music video before the release of MTV was “A Hard Day’s Night” by the Beatles. This was not just a music video they also released a feature film with the same title as the song.
History of Music Video Channels
MTV was what made music videos big but it wasn’t the very first music video program, The first music video program was in Sydney, Australia. The show was called “sounds” and was released in 1974 and was hosted by the former radio DJ Graham Webb. The show was aimed at mainly teenagers at was aired every week on Sydney's ATN-7 on Saturday mornings, the show was initially called “sounds unlimited” but then got shortened to just “sounds”. The host of the show Webb was running out of music videos and so turned to Russell Mulcahy a newsroom staffer, Webb asked him to make some new material by recording some video to go with some of the music. Mulcahy had had so much success from these videos that he quit his job, and from his success he began to direct music videos for Stylus, Marcia Hines, Hush and AC/DC. Mulcahy had some early success and so moved to Britain after already directing songs for XTC’s “Making Plans for Nigel” and The Buggles “Video Killed the Radio Star” which became the first music video to be played on MTV.
Top of the Pops
Top of the Pops is one of the longest running shows on the BBC and was also one of the most successful. Top of The Pops started to air in the late 1970’s and then got moved to Thursday’s on BBC 1 and then got moved to Fridays in 1996 before being finally moved to Sundays in 2005.
Some of the first most succesful music video's
Some of the first most succesful music videos were in the 70's. one of which was made by Queen this was "Bohemian Rhapsody" this amazed audiences because of the song amazing use of different beats plus it was also noted for its music video as it was shot entirely on one tape and after they had added in a few efiting techniques and they were finished, on youtube alno it has had over 318 million views.. Another famous music video was done by the Beatles, this was called "Strawberry Fields Forever" this was recorded in 1967 and again was a huge success getting well over 1 million views on youtube.
List of Music Video Stations
• 40 TV
• Alt TV
• BET
• bpm:tv
• Bubble Hits
• C4
• Channel O
• Channel [V]
• Channel [U]
• CMC-TV
• CMC
• CMT • Fly Music
• Fuse TV
• Gospel Music Channel
• GAC
• IMF
• Juice TV
• Kerrang! TV (heavy metal)
• MAD (Music All Day)
• MCM
• MTV
• Much Music
• Music 24 • NME TV
• PMC
• Q TV
• Spirit
• TMF
• Tempo TV
• The Box
• The Tube
• TVU
• VH1
• VIVA
• Worship
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